Taught course


Anglia Ruskin University · Ashcroft International Business School

Entry requirements

You’ll normally need a minimum 2:2 in your bachelors degree and you can also apply if you hold a Professional Postgraduate Diploma from the Chartered Institute of Marketing (CIM) and want to join the Master’s stage of our programme. If you have other awards, including those from non-UK universities, we may be able to accept these. We’ll also consider examples of experiential knowledge. Please email admissions@anglia.ac.uk for further information.

Core modules to be taken plus a range of options to choose from like Management (15 credits)

Months of entry

January, September

Course content

Course overview

What’s the secret of successful marketing? Our MSc explores the art and science of marketing, and the techniques that successful professionals use. Join us, sharpen your skills and open up an exciting career.

Main overview

The course will suit you whether you’re already working in marketing, or new to the subject and hoping to move into a marketing role in the future.

Marketing has expanded beyond anyone’s expectations with the advent of mobile communications and social media. Our course has been designed to make sure you gain a good grasp of these new technologies, as well as more traditional marketing techniques such as conducting market research and communicating effectively across a number of channels.

More than ever before, organisations are demanding proof that their marketing is working. And so we also look at measurable and classifiable marketing techniques, and aim to give you the skills and knowledge to quantify and qualify your marketing campaigns.

Our course brings you into close contact with a wide range of specialists from the fields of business and marketing. Many of our tutors maintain close links with the Chartered Institute of Marketing (CiM), meaning their teaching follows the guidelines of the institute as well as our university.

You'll benefit from resources and facilities specifically designed for our marketing and business students. They include an innovative, computer-based 3D marketing simulation game that allows you to engage with key concepts of marketing.

More generally, Lord Ashcroft International Business School is one of the largest business schools in the east of England. You'll be able to use our state-of-the-art teaching and learning facilities, study areas, campus libraries with online databases containing professional journals, plus our Virtual Learning Environment (VLE) through which you can access study resources and help.

Professionals with digital marketing skills are in high demand. You could choose to work in a marketing agency or digital communications company, or you may find a role with the in-house marketing department of a company in a different field.

Information for international students

If English is not your first language you will be expected to demonstrate a certified level of proficiency of at least IELTS 6.5, or equivalent.

Fees and funding

UK students
International students

Part time fees: UK Students - £3,348

Qualification and course duration


part time
24 months
full time
12-15 months

Course contact details

Anglia Ruskin Applicant Enquiries Team
+44 (0)1245 686868