Taught course

Data Analytics and Marketing (CIM)

Arden University

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Entry requirements

To be eligible for this Data Analytics and Marketing master's course at Arden University, you must normally have:

A UK Honours Degree at a minimum of second class (2.2) or equivalent.

Months of entry


Course content

Unlock your professional potential with Arden’s MSc Data Analytics and Marketing. This course combines study of data analysis with marketing strategy, helping you to harness the power of data-driven insights in your day-to-day decision-making.

This course will prepare you for a senior digital marketing role, by focusing on using statistical analysis to spot marketing opportunities to benefit your business. You’ll cover topics such as strategic marketing, international marketing, and data visualisation, as well as having the chance to complete your own original research project.

All of this is designed to bring out your best qualities as a marketer and manager, by providing you with the opportunity to apply what you learn to real life scenarios. What’s more, the course is accredited by the CIM, so you can be confident that it’s focused on the marketing skills that organisations need right now.

Fees and funding

UK students

Qualification, course duration and attendance options

  • MSc
    part time
    12+ months
    • Online learningis available for this qualification
    full time
    12 months
    • Online learningis available for this qualification

Course contact details

Course Enquiries
0800 268 7737