Taught course

Data Analytics and Marketing (CIM)

Institution
Arden University · Arden University
Qualifications
MSc

Entry requirements

A bachelor's degree or diploma equivalent to a UK honours degree at a minimum of second class (2.2).

If you don't have academic experience, we're more than happy to consider you, if you have substantial work experience (typically 5 years) and can show us that you have the motivation to study.

Months of entry

January, October, July, April

Course content

As well as exploring a range of specialist marketing subjects, you will delve into the processes behind mining information from large complex databases. You will learn how this data can be manipulated to result in knowledge driven decisions. Developing the ability to create and manage strategic marketing plans, you will recognise the importance of data, globalisation and digital marketing.

Modules include:

  • Strategic Marketing
  • International Marketing
  • Mastering Metrics
  • Digital Strategy
  • Data Handline and Decision Making
  • Data Visualisation and Interpretation
  • Research Project

Information for international students

If you are not an English native speaker, you will be required to provide us with a proof of English language level equivalent to IELTS 6.5 or above.

Fees and funding

UK students
£8,550

Pay as you go: £975 x 6 instalments plus £3,650 dissertation

Pay in full: £8,550

You can support your studies with Postgraduate Funding, Employer Sponsorship or, Pay-as-you-go options.

Please visit the website for more information.

*Based on UK students

Qualification and course duration

MSc

distance learning
18-60 months

Course contact details

Name
The Admissions Team
Email
enquiries@arden.ac.uk