Taught course

Data Analytics and Marketing (CIM) - On Campus

Institution
Arden University · Arden University
Qualifications
MSc

Entry requirements

To be eligible for this course, you must normally have:

  • A UK honours degree at a minimum of second class (2.2) or equivalent.

For students whose prior learning was not taught in English:

  • IELTS 6.5 or equivalent

Please be aware that this course will require you to handle numbers. We recommend that you have a minimum of GCSE standard maths to succeed. Please speak to our admissions team for more information.

If you don’t have academic qualifications

We are more than happy to consider, and positively encourage, an application from you if have substantial suitable work experience (typically 5 years senior level experience) and can show us that you have the motivation to study the programme. We’ll ask you for a personal statement that demonstrates your ability to study the course. We may also want references and evidence of relevant experiences.

Don’t have any of the above?

If you don’t already have an undergraduate degree, and you’re not quite there with the required amount of work experience for postgraduate study, we may be able to offer you a place on one of our undergraduate degree programmes. We offer online degrees in a range of subjects. As they are delivered via online learning, they can fit in around your current commitments. Please click here to see our available online degrees.

Months of entry

October, February

Course content

Today’s marketing leaders must be adept at sourcing, analysing and communicating data. Learning how to turn analysis into useful insights and strategic business plans is vital to your success in today’s data-driven marketing landscape. After studying this MSc Data Analytics and Marketing programme you will know how to use statistical analysis to interpret and communicate large datasets and find marketing opportunities to benefit your business.

As well as exploring a range of specialist marketing subjects, you will delve into the processes behind mining information from large complex databases. You will learn how this data can be manipulated to result in knowledge driven decisions. Developing the ability to create and manage strategic marketing plans, you will recognise the importance of data, globalisation and digital marketing.

The MSc Data Analytics & Marketing has been approved by the Chartered Institute of Marketing (CIM) as mapping against its Diploma in Professional Marketing. This means that successful students may go on to submit the same assessments to the CIM for this professional body award. This accreditation is highly valued across the world.

Blended Learning

This course is delivered in one of our study centres in London, Birmingham or Manchester, with one three-hour evening session a fortnight. As well as these classes, you’ll have access to our unique online learning platform. There, you will be able to reinforce your learning through a lively combination of discussion forums, guided group work, podcasts, narrated presentations and online lectures. 90% of our students work alongside their study and we have designed this course so that you can achieve your qualification without having to press pause on your life or career.

Modules:

  • Strategic Marketing
  • International Marketing
  • Mastering Metrics
  • Digital Strategy
  • Data Handling and Decision Making
  • Data Visualisation and Interpretation
  • Research Project

Watch this video, Ben Silverstone, the programme leader can tell you more.

What having the Chartered Institute of Marketing (CIM) accreditation means

In addition to developing a range of high level transferrable skills and the ability to demonstrate them, this programme is aligned to the CIM Professional Diploma in Marketing.

This means that on graduation, you will be able to add even more value to your Masters qualification by gaining an additional CIM qualification for relatively little extra time and cost.

Information for international students

Arden makes it possible to study from anywhere in the world. Thousands of students from over 150 countries already do. You don't need to leave your country or your family to get a UK degree. Click here to find out more.

Fees and funding

Pay as you go: £975 x 6 instalments plus £3,650 dissertation

Pay in full: £8,550

For more information on our fees and funding, including international students, please visit our website.

Qualification and course duration

MSc

full time
18-60 months

Course contact details

Name
Admissions Team
Email
contactus@arden.ac.uk
Phone
02476515700