Taught course

Strategic Marketing (CIM)

Institution
Arden University · Arden University
Qualifications
MA

Entry requirements

To be eligible for this course you must normally have either:

  • A UK honours degree at a minimum of second class (2.2) or equivalent.

For students whose prior learning was not taught in English:

  • IELTS 6.5 or equivalent

We are more than happy to consider, and positively encourage, an application from you if have substantial management experience (typically 5 years) and can show us that you have the motivation to study the programme.

We’ll ask you for a personal statement that demonstrates your ability to study the course. We may also want references and evidence of relevant experiences.

If you have other postgraduate level business awards you may be eligible for entry and/or exemptions. This will be assessed on an individual basis.

Months of entry

January, October, July, April

Course content

Perfect for marketing professionals aiming to shape high-level strategy and manage creative global marketing plans. You will consolidate your experience of marketing by exploring the key areas of this discipline, helping you to make more informed and strategic decisions. This Masters in Strategic Marketing has the added value of the Chartered Institute of Marketing (CIM) accreditation, giving you a postgraduate qualification with exceptional value in the marketing industry.

If you have a Masters level award you can progress to a senior marketing role in a variety of industries around the world. The specialist skills you will hold are highly valued by private and public sector organisations.

CIM Affiliate Membership included:

Whilst you are actively studying with us, we will cover the cost of your studying membership with the CIM. This gives you access to a range of great resources – find out more here.

Modules:

  • Marketing Communications
  • Driving Innovation -CIM
  • Mastering Metrics - CIM
  • International Marketing
  • Strategic Marketing - CIM
  • Research Methods
  • Dissertation

What having the Chartered Institute of Marketing (CIM) accreditation means

In addition to developing a range of high level transferrable skills and the ability to demonstrate them, this programme is aligned to the CIM Professional Diploma in Marketing.

This means that on graduation, you will be able to add even more value to your Masters qualification by gaining an additional CIM qualification for relatively little extra time and cost.

Information for international students

Arden makes it possible to study from anywhere in the world. Thousands of students from over 150 countries already do. You don't need to leave your country or your family to get a UK degree. Click here to find out more.

Fees and funding

We believe costs shouldn’t be a barrier to personal development which is why our degrees cost much less than the average UK qualification. If you are looking for a smart, value for money option then look no further - you can stay in control of your finance and focus on your learning.

For further information regarding course fees please visit the website for more information.

Please note that duration of the course will depend on those who apply for a student loan. Please speak to our admissions advisors for more information.

Qualification and course duration

MA

distance learning
18 months

Course contact details

Name
The Admissions Team
Email
enquiries@arden.ac.uk
Phone
0800 268 7737