Entry requirements

To find out more information on entry requirements, visit our website: https://studyonline.aston.ac.uk/programmes/masters/msc-digital-marketing-analytics

Months of entry

January

Course content

Increase your understanding and impact of marketing with ever-evolving technologies. Aston University’s distance learning MSc Digital Marketing & Analytics programme emphasises central theories of marketing and analytics, as well as the ability to think critically and respond effectively when faced with different challenges. You will become equipped with the confidence and skills that drive success in both data-driven and traditional approaches to marketing.

A Unique Skill Set

Upon completion of the MSc Digital Marketing & Analytics programme, you will develop and refine a wide range of business skills demanded by employers worldwide including:

Critical Thinking: Gain a systematic understanding of the main theories of marketing and analytics, including how they drive strategic decision-making.
Communication Dexterity: Develop a clear understanding of industry trends, traditional approaches and effective ways to tackle messaging in campaigns and initiatives.
Analytical Expertise: Build confidence needed to practically apply data-driven marketing skills and methods into real-world scenarios and organisations.