Marketing and Strategy

Entry requirements

One of the following:

• A good UK honours degree (minimum lower second class)
• Equivalent overseas degree recognised by Aston University.

As well as:

• Two professional references – at least one must be from an academic referee
• An official academic transcript of your university grades to date
• A completed application form.

Months of entry

September

Course content

The MSc Marketing and Strategy will develop your understanding and application of core theories in Marketing. You will learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and operational marketing decisions.

This course will also develop your understanding and application of core theories in strategy, and you will learn how to apply the knowledge and skills required for assessing and developing business strategies and operations.

This course aims to provide a programme of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.

This course is part of a suite of MSc programmes offering you the opportunity to design you degree to suit your personal and professional career aspirations

Information for international students

An official academic transcript, with an official English translation, of your university grades to date.

Students whose native language is not English will also need to satisfy our English language requirements Pre-sessional English language programmes are available for good applicants whose English qualification falls just short of these requirements.

Postgraduate masters students enrolling with Aston Business School with a 5.5 in one of the 4 IELTS sections will be required to engage with English language tuition as part of our professional development programme, The Aston Global Advantage. There will be no extra cost to the student.

For students who do not meet our minimum academic and English language requirements for this course, we offer an alternative pathway to an Aston Master’s with Kaplan International College, London.

For more information about qualifications, view our Aston in your country webpage.

Fees and funding

Scholarships

At Aston University we are committed to supporting the most talented and hardworking students to achieve their potential by providing a range of scholarships to help lower tuition and living costs. Find out more about our scholarships here.