Entry requirements

Entry to this Business and Consumer Psychology programme requires a 2(ii) undergraduate degree, preferably in a related subject, e.g. business, psychology, marketing, finance, management from a university, or a similar qualification from any other institution. Alternatively, possession of a suitable professional qualification and relevant practical experience may also be accepted. In general, however, applicants are judged on their individual merits and age, work experience and other factors are also considered.

Months of entry

September

Course content

This programme is accredited by the Chartered Management Institute (CMI). From September 2017, students of this programme will graduate with the dual award of a Bangor University Masters and a Level 7 CMI qualification in Strategic Management and Leadership.

This joint Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology and Business. The programme is delivered by schools which enjoy an international reputation in their field.

The marriage of both disciplines is a natural one, as understanding behaviour and specifically consumer behaviour in the world of business can be crucial to the success of businesses.

Today’s successful businesses and organisations need highly trained people who can help them understand their consumers and understand issues such as: What makes them choose one product over another? Do brand names and advertising really affect our thinking? Will the internet change the face of urban and suburban shopping areas?

In the first semester, Business and Consumer Psychology studies will be in equal proportions; however in Semester 2 there will be a greater focus on business, and the dissertation is undertaken in a business-related subject. It is also possible to undertake a Consumer Psychology and Business Masters degree that will involve a dissertation in Consumer Psychology.

Candidates may choose between the MA or MSc routes, which are differentiated by the nature of the dissertation. The MSc dissertation will have a stronger emphasis on empirical research, whilst the MA dissertation will have a stronger emphasis on critical literature review.

Qualification and course duration

MA

full time
12 months

PGDip

full time
9 months

Course contact details

Name
Course Enquiries
Email
business.pg@bangor.ac.uk
Phone
+44 (0) 1248 383023