Taught course (will run subject to approval)

Applied Marketing Science

Institution
Bangor University · School of Psychology
Qualifications
MSc

Entry requirements

Entry on to this degree requires a 2(i) in a relevant subject eg: Advertising, Business Administration/ Business, Consumer Behaviour, Graphics Design, Management, Marketing (including marketing with courses), Media, Organisational Behaviour, Product Design, Psychology (including psychology with courses), Retail Science. We also welcome applications from prospective students who hold CIM professional qualifications – they can also be automatically accepted eg: Diploma in Professional Marketing, Digital Diploma in Professional Marketing, Postgraduate Diploma in Professional Marketing, CIM Marketing Leadership Programme. IELTS: 6.0 (with no element below 5.5) is required. If you don’t have relevant academic experience but you have an equivalent professional qualification or relevant work experience, you will also be considered.

Months of entry

September

Course content

This course is one of the first truly inter-disciplinary marketing courses, where you’ll have the option to study modules from Psychology, Business, Product Design, Media and Engineering; ensuring you have the practical skills you’ll need for the modern market place. This course emphasises the practical skills that companies expect their marketers to have. When designing the modules for this course, we analysed over 50 different job specifications for junior and intermediate marketing roles, looking to see what essential and desirable skills companies look for. Understanding theory is one thing, but putting it into practice can be quite another.It doesn’t matter how many textbooks or journal articles you read, sometimes things don’t quite to plan. That’s why we believe that it’s important that students have the opportunity to put their skills and knowledge into practice by working for real companies and clients. As part of this programme all students will complete at least one consultancy project, working with a real client, with the option of more. In the Applied Consumer Psychology module, all students act as a consultant Consumer Psychologist, tackling a research brief set by a genuine commercial client. In previous years, students have worked on projects for companies including: Tesco, Unilever, and Cadburys, and have explored topics as diverse as: testing and developing new product packaging, designing new store layouts, and redesigning brands’ websites. However, unlike traditional market research, these projects seek to explore the psychology that drives consumer behaviour. In addition to using more typical questionnaires, focus-groups or interviews, students are given the opportunity to collect data using a range of different data-collection techniques including eye-tracking, facial tracking and computer- or web-based experiments. Although the course will feature lectures, we believe that the best way to learn is by doing. As well as completing a compulsory consultancy module you’ll also have the choice to complete a number of applied modules which feature extensive practical sessions and clear links with industry. In previous years we’ve sent our students to Queretaro, Mexico to work alongside architects, town planners, social scientists and engineers to help the local authority rejuvenate the town centre. Our students have also redesigned the product packaging for one of the UKs leading cat litter brands and developed behaviour change interventions for the NHS.

As well as weekly lectures students will have weekly seminars and workshops where your skills will be mentored and developed. Depending on your module choices this could include working in the Graphics Computer Laboratory where we’ll work on developing your graphic skills. Or if you choose to study the MEng project you’ll have access to the Fab lab where you’ll be able to turn your ideas for new product packaging ideas into a physical reality.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification
  • Further details of qualification

    Also available part-time - please conact the School for information.

Course contact details

Name
Admissions
Email
psychology@bangor.ac.uk
Phone
01248 382039