Taught course

Consumer Psychology with Business

Bangor University · School of Psychology

Entry requirements

A 2(ii) in Psychology or other related degrees is required. Students with backgrounds in Business, Marketing etc will also be considered. Alternatively, possession of a suitable professional qualification and relevant practical experience may also be accepted. In general, however, applicants are judged on their individual merits and age, work experience and other factors are also considered.

Months of entry


Course content

This Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology and Business and is delivered by schools that enjoy an international reputation in their respective fields. The marriage of both disciplines is a natural one, as understanding behaviour and specifically consumer behaviour in the world of business can be crucial to organisational success. Today's successful businesses and organisations need highly trained people who can help them understand their consumers and understand issues such as: what makes them choose one product over another. Do brand names and advertising really affect our thinking. Will the Internet change the face of urban and suburban shopping areas.

In the first semester, Consumer Psychology and Business studies will be in equal proportions, however in Semester 2 there will be a greater focus on consumer psychology, and the dissertation is undertaken in this field. It is also possible to undertake a Business with Consumer Psychology Masters degree that will involve a dissertation in Business. Candidates may choose between the MA or MSc routes, which are differentiated by the nature of the dissertation. The MSc dissertation will involve undertaking empirical research

Compulsory Modules

  • Research Dissertation - Students will collect, analyse and interpret their data, and present their empirical project in a formal thesis.
  • Consumer Psychology: Theory - Provides a basic knowledge of market research, practical issues in consumer science, and an introduction to some of the key psychological perspectives on these problems.
  • Quantitative & Qualitative Analysis - The aim of this module is to provide students with in depth understanding of research methods
  • Marketing Strategy - Introduces the "fundamentals" of marketing, by illustrating strategies in a wide range of situations, and covering the various schools of thought in marketing, together with relevant analytical models and management practices.
  • Organisations and People - Provides an integrated analysis of management, organisations and people, developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.
  • Advanced Statistics - This module focuses on the statistical techniques that are used in studying psychology
  • Applied Consumer Psych - The module provides practical research experience in consumer psychology and involves hands-on work with viable commercial enterprises.

Optional Modules

  • Nudges & Behaviour Change
  • New Venture Creation
  • Entrepreneurial Marketing
  • Financial Crises & Bank Regulation
  • Marketing Communication

Bangor Psychology's reputation for academic excellence has attracted students and staff from all over the world (20+ nationalities). Our International reputation is illustrated by our place in the top 100 Departments in the QS World University Rankings 2013. Scholarships are awarded by both the University and the School.

Information for international students

If your native language is not English, you must provide satisfactory evidence that you have an adequate knowledge and understanding of written and spoken English. IELTS: 6.0 (with no element below 5.5) and TOEFL test scores of no less than 600 are usually acceptable.

Fees and funding

UK students
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International students
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The School of Psychology is committed to providing assistance to help an accepted postgraduate candidate secure funding. There are different sources of funding for every postgraduate course and for every type of candidate (UK/EU or international). Please see website for details.

Qualification and course duration


full time
12 months


full time
9 months

Course contact details

Admisisons Officer
+44 (00 1248 382 629