Taught course

Advertising Practice

Institution
Bath Spa University · School of Humanities and Cultural Industries
Qualifications
MA

Entry requirements

Students should have a sense of curiosity, a passion for great advertising and the desire to create show-stopping work. Students will hold a good bachelor’s degree or equivalent experience. Sample of work of 3-5 advertising campaign ideas and a personal statement are required.To discuss any detail of your application please contact our admissions team or phone +44 (0)1225 875624.

Months of entry

October

Course content

  • Develop your portfolio and hone your specialist skills in a team atmosphere.
  • Mentor junior teams – build leadership skills.
  • Graduate with CV-ready agency experience.

Our MA in Advertising Practice is the UK’s most innovative advertising course, for copywriters, art directors, and account planners. How can we make such a claim?
Because this is the only course that brings copywriters, art directors and account planners together to work on a combination of course - and client - set “live” briefs. You’ll also have the opportunity to lead teams of undergraduate advertising students, mirroring the professional creative team-leadership role.

In 2016-2017, students have worked with, and been mentored by, practicing professionals at the world’s top agencies, including BBH, Ogilvy and Mather, and VCCP London. Students also worked on a live project for BBDO -- by many accounts the most creative agency network on the planet.

This course brings copywriters, art directors and account planners together to work on a combination of course - and client - set "live" briefs. You'll also have the opportunity to lead teams of undergraduate advertising students, mirroring the professional creative team-leadership role. Whether you're a writer, art director or planner, we've designed the course to help you improve your specialist skills while at the same time improving your ability to collaborate.

CAREER OPPORTUNITIES
Successful graduates will have the portfolio, CV, advanced degree and agency experience to secure positions at a blue-chip advertising agency. In 2017, students engaged with a wide variety of agency practitioners from across the world including VCCP, BBH, and BBDO.

Information for international students

International students should visit our international pages for more information about our entry requirements, fees and scholarships, and student support.

Fees and funding

UK students
£9,400
International students
£14,400

For further information visit our website.

Qualification and course duration

MA

full time
12 months
distance learning
12 months

Course contact details

Name
Dr Paul Meyer
Email
p.meyer@bathspa.ac.uk
Phone
+44 (0)1225 875624.