Taught course

Business and Management: Marketing

Bath Spa University · School of Science, Society and Management

Entry requirements

Applications from a variety of backgrounds are welcomed. Normally a good honours degree in any academic discipline or a relevant professional qualification. Applicants who do not meet the academic entry standard, but who have relevant work experience, will be considered on their individual merits by the Course Director. Previous experience and learning can be taken into consideration.

Months of entry


Course content

Welcome to the MA in Business and Management with specialist pathways in Marketing, Enterprise and Accounting. This exciting programme is specifically designed to help you to develop your knowledge and understanding of business and management and be able to implement this effectively across a wide range of complex business - based scenarios and in the international context. You will engage in the advanced study of a diverse range of organisations and the rapidly changing environments in which they operate both nationally and internationally. You will enhance both your academic research skills and the practical management skills that you will need in order to manage human resources, complex organisational systems and the challenging issues affecting business in a rigorous, pragmatic and effective manner. For those whose previous undergraduate study has been in an unrelated discipline, the programme will provide you with the skills and knowledge that you will need to gain a broad understanding of the complexities associated within modern day organisations and their effective management. It will prepare you to feel confident and assured in your own capacity to analyse complex issues and situations and to be able to manage yourself and the organisation through them in a positive and effective manner. If you are preparing yourself for the skills and understanding that you will need to enter self-employment or to create and develop your own business idea the specialist pathway in Enterprise will provide a framework around which you can make this a practical reality. Alternatively, you might be seeking to deepen current knowledge and understanding of business and management from the marketing perspective. The specialist pathway in Marketing will enable you to achieve this. The third option is to elect Accounting as a specialist pathway that will enable you to understand and practice financial management in the business context.

Information for international students

International students should visit our international pages for more information about our entry requirements, fees and scholarships, and student support.

Fees and funding

UK students

For further information visit our website.

Qualification and course duration


part time
32 months
full time
12 months

Course contact details

Dr Lu Liu
+44 (0)1225 875517