Taught course

Business and Management (Marketing)

Institution
Bath Spa University · School of Science, Society and Management
Qualifications
MAPGDip

Entry requirements

You will normally have a good first honours degree in any academic subject. You may be considered without a first degree, if you can demonstrate considerable relevant experience. You may be asked to attend an interview. For more information please contact our admissions team or telephone 01225 876180.

Months of entry

September

Course content

  • Gain a solid foundation in business, combined with a named specialism in Marketing.
  • Delivered in a student centred, teaching led and research informed Business School, develop a thorough grounding in current theories and best practice in business and management
  • International curriculum, business links and industry networks, professional accreditation, and embedded support for international students.

The MA in Business and Management in the Bath Business School provides you with a broad introduction to the fundamental principles of business and management in a rapidly changing, increasingly globalised world. Supported by practice-based interdisciplinary teaching and research, you will develop your business expertise alongside the practical and professional skills needed to effectively manage the challenging issues affecting organisations today.

From individual entrepreneurs and small/medium-sized enterprises, to large organisations and multinational corporations, effective marketing plays a central role in building brand awareness, growing a businesses, engaging customers and expanding an organisation’s impact and reach. The Marketing pathway develops your understanding of why marketing is strategically important for organisations, how it relates to other management processes, and the elements that make up modern integrated marketing communications.

CAREER OPPORTUNITIES

This MA programme is designed to prepare you for a wide range of occupations in general management across all industry sectors and the international environment. It delivers practical skills and techniques applicable to business and management careers in marketing, enterprise and business start-ups, accounting management, and international business. To further support our students’ career development, we also have a number of professional recognitions and opportunities for further business and management sector accreditation.

Information for international students

If English is not your first language, you will need to provide evidence of proficiency in written and spoken English. A minimum language level of IELTS 6.5 or equivalent is required.

Fees and funding

UK students
£6,995
International students
£12,900

For more information on funding please refer to our website.

Qualification and course duration

MA

part time
32 months
full time
12 months

PGDip

full time
9 months
part time
18 months

Course contact details

Name
Postgraduate Admissions
Email
admissions@bathspa.ac.uk
Phone
01225 876180.