Taught course

Digital Media Management

Institution
Birkbeck, University of London · Film, Media and Cultural Studies
Qualifications
PGCert

Entry requirements

You will be expected to be a graduate with IT skills and to have at least one year's experience in training, education, human resources, publishing, marketing or associated media development.

Non-graduates with three years' experience and IT skills are also welcome to apply.

Months of entry

October

Course content

With digital integrated across public and private sectors, organisations need strategic leadership and specialist knowledge in increasingly complex and fast-changing contexts. This course is aimed at those with work-related or personal projects, or those wanting to change direction, drive innovation and change or plan for a start-up.

The Postgraduate Certificate in Digital Media Management examines issues and opportunities in digital media, giving you practical and analytical skills and experience in the management of digital media development from strategy, purpose and initial project research to the proposal, presentation and marketing through a distinctive and professional business plan. You will choose a project topic, describe its relevance to work or personal interests, and decide on the means of delivery and evaluation.

In addition to project management, you will develop transferable practitioner skills such as time management, business research, evaluation, presentation, networking, communication skills and a strategic understanding of wider digital contexts and the process of change. You will review your approach and progress critically to apply learning in the practical context of your project and be required to present your ideas clearly and effectively, and work collaboratively.

Your marketing plans will demonstrate a logical progression of ideas and a practical application of theories and models informed by personal and professional interests and independent research. You will express your personal brand through your work and apply social media planning and metrics to your project. You will also provide a detailed risk analysis and a reflective personal log that relates to your benchmarks for the course and future career development.

Information for international students

If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with no less than 6.0 in each of the sub-tests.

Qualification and course duration

PGCert

part time
12 months

Course contact details

Name
Student Advice Service
Email
studentadvice@bbk.ac.uk
Phone
+44(0) 20 3907 0700