Taught course

Digital Media Management

Institution
Birkbeck, University of London · Film, Media and Cultural Studies
Qualifications
PGCertMA

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Entry requirements

MA: A second-class honours degree (2:2 or above) in any related subject.

PgCert: You will be expected to be a graduate with IT skills and to have at least one year's experience in training, education, human resources, publishing, marketing or associated media development. Non-graduates with three years' experience and IT skills are also welcome to apply.

Applications are reviewed on their individual merits and your professional qualifications and/or relevant work experience will be taken into consideration positively. We actively support and encourage applications from mature learners.

Months of entry

October

Course content

MA Digital Media Management

How can designers, managers, entrepreneurs and scholars keep pace with the rapidly changing field of digital media and web design? Is it possible to learn skills, approaches and methods that facilitate both current production and the anticipation of future developments in digital media? The MA Digital Media Management provides you with the technical and conceptual framework required to succeed in the digital environment of today and tomorrow.

This course is one of the only MA degrees in the UK to combine professional development and technical skills with academic rigour and scholarly consideration. The philosophy of the course is that the innovative design and management of digital media must go hand in hand with critical thinking about digital media.

The MA Digital Media Management deals exclusively with the management issues relating to the development, organisation and marketing of digital media projects.

By the end of this course, you will have built connections with companies and industry networks, and have developed project-based portfolios that will greatly facilitate your entry into the job market.

Postgraduate Certificate in Digital Media Management

With digital integrated across public and private sectors, organisations need strategic leadership and specialist knowledge in increasingly complex and fast-changing contexts. This course is aimed at those with work-related or personal projects, or those wanting to change direction, drive innovation and change or plan for a start-up.

The Postgraduate Certificate in Digital Media Management examines issues and opportunities in digital media, giving you practical and analytical skills and experience in the management of digital media development from strategy, purpose and initial project research to the proposal, presentation and marketing through a distinctive and professional business plan. You will choose a project topic, describe its relevance to work or personal interests, and decide on the means of delivery and evaluation.

In addition to project management, you will develop transferable practitioner skills such as time management, business research, evaluation, presentation, networking, communication skills and a strategic understanding of wider digital contexts and the process of change. You will review your approach and progress critically to apply learning in the practical context of your project and be required to present your ideas clearly and effectively, and work collaboratively.

Your marketing plans will demonstrate a logical progression of ideas and a practical application of theories and models informed by personal and professional interests and independent research. You will express your personal brand through your work and apply social media planning and metrics to your project. You will also provide a detailed risk analysis and a reflective personal log that relates to your benchmarks for the course and future career development.

Highlights

Information for international students

If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.

If you don't meet the minimum IELTS requirement, we offer pre-sessional English courses and foundation programmes to help you improve your English language skills and get your place at Birkbeck.

Qualification, course duration and attendance options

  • PGCert
    part time
    12 months
    • Campus-based learningis available for this qualification
  • MA
    full time
    12 months
    • Campus-based learningis available for this qualification
    part time
    24 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Student Advice Service
Email
studentadvice@bbk.ac.uk
Phone
+44 (0)20 3907 0700