Taught course

Digital Media Management

Birkbeck, University of London · Film, Media and Cultural Studies

Entry requirements

MA: A second-class honours degree (2:2 or above) in any related subject.

Pg Cert: You will be expected to be a graduate with IT skills and to have at least one year's experience in training, education, human resources, publishing, marketing or associated media development. Non-graduates with three years' experience and IT skills are also welcome to apply.

Applications are reviewed on their individual merits and your professional qualifications and/or relevant work experience will be taken into consideration positively. We actively support and encourage applications from mature learners.

Months of entry

January, October

Course content

The digital media management programme will equip you with all the knowledge you need to manage digital media and will cultivate the entrepreneurial mindset you need to build experiences that will help the next generation of digital managers do their jobs better.

The main focus of this Master's degree is your career development. We will help you develop a set of professional skills sought by multinational companies and build your network. The degree is a unique chance to reach your professional goals, put them into action and plan your future career.

You will gain an understanding of the complexity of digital media and their social and cultural contexts, the broader effects of changes in the industry, and the most important aspects of management and working with highly experienced professionals and practitioners who combine academic excellence with industry knowledge and expertise.

The modules provide a firm grounding in project management, entrepreneurship, accounting and intellectual property and focus on sparking your creativity with workshops in digital branding, interactive storytelling, content production and visual creation.

Our goal is to rethink and reinforce the transdisciplinary components of each module. We will discuss relevant theoretical and critical knowledge about management, marketing and digital media. From this important information, we will devise new digital strategies that are creative, innovative and disruptive on a global scale.

You will define your own roadmap, strategy and vision for social media and other digital products. In doing so, you will research new digital media trends and identify new tools, platforms and capabilities to bring your own digital portfolio to life.


Careers and employability

This MA is the ideal degree for those who wish to become a:

  • communications/brand manager
  • digital advertising/content/creative project manager
  • digital media entrepreneur/manager/product manager
  • digital project manager
  • social media marketing/product manager
  • web content strategist.

Top employers of graduates of this course include:

  • Apple
  • Google
  • Reuters
  • CNN
  • Accenture
  • NHS Digital
  • UK Government
  • O2
  • Virgin Media
  • Discovery
  • Media.Monks
  • Condé Nast
  • Smyle.

Graduates of the Postgraduate Certificate can pursue career paths in web development, multimedia programming, design, project management, education and training. Possible professions include:

  • web developer
  • project manager
  • digital designer
  • multimedia specialist
  • teacher
  • market researcher.

We offer a comprehensive careers service - Careers and Enterprise - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education and future ambitions.

Information for international students

If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.

If you don't meet the minimum IELTS requirement, we offer pre-sessional English courses and foundation programmes to help you improve your English language skills and get your place at Birkbeck.

Qualification, course duration and attendance options

  • PGCert
    part time
    12 months
    • Campus-based learningis available for this qualification
  • MA
    full time
    12 months
    • Campus-based learningis available for this qualification
    part time
    24 months
    • Campus-based learningis available for this qualification

Course contact details

Student Advice Service
+44 (0)20 3907 0700