Business Analytics

This course provides a blend of technical, quantitative modules in data analytics alongside more applied business-focused modules that will develop your ability to make data-driven decisions within a business and organisational setting. You will develop the skills to:

• analyse and interpret data to generate insights and intelligence
• apply forecasting methods to model scenarios that inform organisational decision-making and solve complex business problems
• communicate technical information to different audiences.

You will also take part in practical sessions on data analytics, simulation and other statistical data analysis exercises using available datasets, web analytics services and established analytical tools to enhance your knowledge, skills and understanding in business analytical techniques.

• Birkbeck is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management.
• Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals. We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sports management, and marketing, as well as financial management and accounting.
• We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
• Birkbeck students are drawn from a diverse range in terms of age and academic, social and cultural backgrounds. This creates a stimulating and supportive learning environment.
• Birkbeck is based in Bloomsbury in central London, which is a centre for international business.
• You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available, as well as the Birkbeck Library with its wealth of digital resources.