Entry requirements

Normally at least a second-class honours degree in any subject area from a UK university or a non-UK equivalent. A professional or other qualification obtained by written examinations approved by the College.

Relevant experience, supporting statements and references may be taken into consideration, especially in the case of non-standard applications.

Months of entry

October

Course content

Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.

This programme provides a comprehensive understanding of the relevance and necessity of marketing. You will be introduced to marketing theory, marketing mixes, and current issues and future trends of marketing and be confronted with a number of relevant issues, including branding, customer relationship management, e-marketing and green marketing. You will also develop objective insights into the subject matter; and learn about marketing decision-making processes.

The programme is up to date, intellectually inspiring and relevant, and attracts high-quality, highly motivated students from around the globe.

Information for international students

If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with no less than 6.0 in each of the sub-tests.

Qualification and course duration

MSc

full time
12 months
part time
24 months

Course contact details

Name
Student Advice Service
Email
studentadvice@bbk.ac.uk
Phone
+44(0) 20 3907 0700