Entry requirements

Normally at least a second-class honours degree in any subject area from a UK university or a non-UK equivalent. A professional or other qualification obtained by written examinations approved by the College. Relevant experience, supporting statements and references may be taken into consideration, especially in the case of non-standard applications.

Months of entry

October

Course content

Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. In this programme, you will be introduced to the foundation of marketing, the theoretical underpinnings, the marketing mixes, and current issues and future trends of marketing. You will be confronted with a number of relevant issues, including branding, customer relationship management, e-marketing and green marketing. The programme of study is up to date, intellectually inspiring and relevant.

Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.

Information for international students

If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.

Fees and funding

UK students
Part-time home/EU students: £ 5225 pa Full-time home/EU students: £ 10450 pa
International students
Part-time overseas students: £ 7975 pa Full-time overseas students: £ 15950 pa

The government's new postgraduate loan scheme allows you to borrow up to £10,000 to cover the cost of your tuition fees, living costs or other study expenses – and you don't have to start repaying until 2019.

Part-time students who are experiencing financial need may apply for assistance from the Birkbeck Alumni Fund Postgraduate Opportunity Bursary.

Find out more about funding and financial support at postgraduate level.

Qualification and course duration

MSc

full time
12 months
part time
24 months

Course contact details

Name
Department of Management
Email
management-pg@bbk.ac.uk
Phone
020 7631 6740