Marketing Communications

Marketing communications are messages and related media used to communicate with a market. Our MSc Marketing Communications explores and investigates the marketing communications business, how marketing communications work, how to plan a marketing communications campaign, and ethical considerations when implementing marketing communications in practice.

You will learn about organisational decision-making processes and how to define and solve marketing communications problems. You will also examine how marketeers formulate and implement policies, programmes and strategies, and consider marketing communications theory and practice in a range of industries and organisations, so you can identify appropriate practical tools.

• Birkbeck is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of marketing.
• Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading marketing journals. We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.
• Accredited by the Chartered Institute of Marketing (CIM) which is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Birkbeck has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Multi-Award Pathway (MAP). CIM qualifications are highly sought after by employers, and MAP, alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career.
• Our MSc Marketing suite (consisting of MSc Marketing Communications, MSc International Marketing, MSc Marketing and MSc Sport Management and Marketing) has been mapped against CIM/CAM qualifications to offer our students exemptions.
• You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available, as well as the Birkbeck Library and e-Library.