Taught course

Sport Management and Marketing

Institution
Birkbeck, University of London · Management
Qualifications
MSc

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Entry requirements

Our standard postgraduate entry requirement is a second-class honours degree (2:2 or above) from a UK university, or an equivalent international qualification.

We will review every postgraduate application to Birkbeck on its individual merits and your professional qualifications and/or relevant work experience will be taken into consideration positively. We actively support and encourage applications from mature learners.

On your application form, please list all your relevant qualifications and experience, including those you expect to achieve.

Months of entry

October

Course content

Our MSc Sport Management and Marketing is designed to give you the skills and expertise you need to compete in the sport industry and related businesses and organisations, by providing specialist teaching about the principles and practice of sport management and marketing.

It will help you to develop a deeper understanding of management, governance and regulatory issues within the business of sport. It also provides an understanding of the relevance of marketing for sports organisations.

Highlights
  • The programme provides a comprehensive review of the theory and practice of the business and management and marketing of sport.
  • The Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy.
  • Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals. We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
  • Accredited by the Chartered Institute of Marketing (CIM) which is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Birkbeck has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Multi-Award Pathway (MAP). CIM qualifications are highly sought after by employers, and MAP, alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career.
  • Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.
  • The Birkbeck Women in Sport Scholarship is offered to an excellent and deserving female Home/EU/International student.

Information for international students

If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.

If you don't meet the minimum IELTS requirement, we offer pre-sessional English courses and foundation programmes to help you improve your English language skills and get your place at Birkbeck.

Qualification, course duration and attendance options

  • MSc
    part time
    24 months
    • Campus-based learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Student Advice Service
Email
studentadvice@bbk.ac.uk
Phone
+44 (0)20 3907 0700