Taught course

Fashion Media Management

Institution
Birmingham City University · Birmingham City Business School
Qualifications
MA

Entry requirements

You are required to meet one of the following options: • An honours degree from a UK University (minimum 2:2) • A first degree from an overseas university (GPA 3.0 out of 4.0 or average 75% or any other equivalence to the above UK qualification) • Successful passing a Pre-Master’s programme approved by Birmingham City University • Successful passing a Pre-Master’s programme at another UK university/institution with a minimum of 55% average Other qualifications will be considered on a case by case basis.

Months of entry

September

Course content

The fashion sector is one of the fastest growing industries in the world, and it requires professional managers to lead its development. This course, focusing on the role of media in the marketing and promotion of fashion, will help you develop appropriate skills and knowledge to give you a competitive edge in the management of fashion and its related industries.

You will develop a mixture of skills and knowledge that equip you for one or more management roles within the fashion media industries. You will cover subjects including fashion advertising, the use of social media, fashion marketing strategies, brand strategies, online and traditional magazine publications, project management, freelance employment, to build a foundation of essential industry knowledge and skills.

As one of the most competitive business sectors, Fashion Management requires individuals with intellectual abilities and a passion for their industry. Critical to success is a technical understanding of the sector combined with a sound foundation of management principles. This course will see you involved in evaluating visual merchandising and marketing communications, in order to maximise market penetration and consumer value. You will develop your research skills to enable you to apply them to different product strategies.

Learning about the development of the history of the fashion business, strategies that inform fashion marketing and branding, as well as articulating trend forecasting will mean you will graduate able to perform a number of roles in the competitive global industry.

Information for international students

IELTS 6.0 (5.5 in all components) or equivalent is required.

Qualification and course duration

MA

full time
12 months

Course contact details

Name
Course Enquiry Team
Email
courseenquiries@bcu.ac.uk
Phone
+44 (0)121 331 5595