Taught course

Fashion Retail Management

Institution
Birmingham City University · Birmingham City Business School
Qualifications
MA

Entry requirements

You are required to meet one of the following options: • An honours degree from a UK University (minimum 2:2) • A first degree from an overseas university (GPA 3.0 out of 4.0 or average 75% or any other equivalence to the above UK qualification) • Successful passing a Pre-Master’s programme approved by Birmingham City University • Successful passing a Pre-Master’s programme at another UK university/institution with a minimum of 55% average Other qualifications will be considered on a case by case basis.

Months of entry

September

Course content

This highly competitive business sector requires individuals with intellectual abilities and a passion for their industry. As one of the fastest growing industries in the world, there is high demand for professional managers with technical understanding of the sector and a sound foundation of management principles, to lead its development.

This course will provide you with an overview of the fashion retail industries and will help you develop the knowledge and skills necessary for one or more roles within fashion retail. You will cover subjects including: visual merchandising, merchandising, modern retail practices, fast fashion, luxury fashion, discount fashion, niche and lifestyle retail, in-store promotions and events, online retailing, market segmentation, global and regional issues, store design, buying.

In order to maximise market penetration and consumer value, you will be involved in evaluating visual marketing and marketing communications and you will develop your research skills to enable you to apply them to different product strategies.

You will graduate with an understanding of the development of the history of the fashion business, the strategies that inform fashion marketing and branding as well as articulating trend forecasting. The skills you will develop will see you able able to perform a number of roles in the competitive global industry.

Information for international students

IELTS 6.0 (5.5 in all components) or equivalent is required

Qualification and course duration

MA

full time
12 months

Course contact details

Name
Course Enquiry Team
Email
courseenquiries@bcu.ac.uk
Phone
+44 (0)121 331 5595