Taught course

Luxury Product Management

Institution
Birmingham City University · Birmingham City Business School
Qualifications
MA

Entry requirements

You are required to meet one of the following options: •An honours degree from a UK University •A first degree from an overseas university (GPA 3.0 out of 4.0 or average 75 per cent or any other equivalence to the above UK qualification) •Successful passing a Pre-Master's course approved by Birmingham City University •Successful passing a Pre-Master's course at another UK university/institution with a minimum of 55 per cent average

Months of entry

September

Course content

On this Masters in Luxury Product Management, you’ll learn how to develop management strategies for product development, from concept to execution in the increasingly competitive luxury product industry.

You’ll learn the lifecycles of products, how to plan product launches, how to examine the meanings of luxury and how luxury brands are managed in the global marketplace.

What's covered in the course

This course helps you to develop the skills and competencies of a manager, incorporating frameworks for reviewing, reflecting, analysing and critiquing existing individual and organisational practices.

You’ll be trained to make important and crucial decisions, how to devise winning strategies and methods and how to use these skills across a range of disciplines.

You’ll learn how to evaluate and apply relevant theories, concepts and techniques to the solution of business and management problems and will graduate with a solid understanding of luxury brand management and the ability to apply your knowledge to succeed in a competitive industry.

Information for international students

•IELTS 6.0 (5.5 in all components) or equivalent is required •No English certificate is required for applicants from countries that appear on our English exemption list. Please contact the International Office for this list.

Qualification and course duration

MA

full time
12 months

Course contact details

Name
Course Enquiries Team
Email
courseenquiries@bcu.ac.uk
Phone
+44 (0)121 331 5595