Taught course

Chartered Institute of Public Relations - Certificate

Institution
Birmingham City University · Birmingham School of Media
Qualifications
AdvCert

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Entry requirements

Applicants must have one of the following:

  • The CIPR Foundation Award
  • Any UK degree
  • Two years' relevant full-time employment in public relations (or related sectors e.g. marketing, journalism) and 5 GCSEs grade 4 (C) or above, one of which must be English Language.
  • The LCCIEB Group Diploma in PR, plus one year's experience in PR
  • Equivalent qualifications are acceptable.

Months of entry

January, November

Course content

The Professional Certificate will help you if you’re a practitioner who has recently joined the profession, are thinking of pursuing a new career in PR, or want to enhance your skills and knowledge as part of your continuing professional development.

Maybe you have been working in a comms role for a little while, so you know what to do, but not always why you do it. The Certificate gives a thorough and robust grounding in the core concepts of PR, giving you the expertise and confidence to take your skills to a new level. Researching, planning and evaluating an effective strategic communications plan is at the heart of the course. You will learn how to set objectives, how to develop and articulate strategy, as well as broadening your arsenal of tactical skills, not least in the fast-changing wold of social media.

To gain the Certificate, you must succeed in three challenging assignments that can be directly relevant to your working life, putting into practice the skills you are learning as you go along - a win-win situation for you and your employer.

Working closely with experienced tutors who bring a mix of academic insights and practical experience, you will gain a rounded understanding of the PR discipline, and also make new contacts who will help and support you as your career blossoms.

Qualification, course duration and attendance options

  • AdvCert
    part time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Media Admissions
Email
media@bcu.ac.uk
Phone
+44 (0)121 331 5719