Taught course

Chartered Institute of Public Relations - Diploma

Birmingham City University · Birmingham School of Media

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Entry requirements

You must have at least one of the following:

  • Postgraduate professional qualification in a related discipline, or a relevant MA, plus one year’s relevant full-time employment in PR
  • Degree in business/marketing, plus one year’s relevant full-time employment in PR
  • Any UK degree, plus two years’ experience in PR
  • CIPR Advanced Certificate in PR
  • Plus one year’s experience in PR
  • Four years’ relevant full-time employment in PR and five GCSE passes, one of which must be in English Language

Months of entry


Course content

Develop your skills in Public Relations (PR) planning and integrated communications management with the Chartered Institute of Public Relations (CIPR) Professional PR Diploma. Delivered part-time over one year, this course will boost your career and improve your decision-making and effectiveness at work.

You will gain a critical understanding of the issues facing PR practice in today’s society and the business community. This course offers excellent contact with creative workers and policy bodies, as well as regular guest lectures from industry leaders.

What's covered in the course?

Aimed at people with some experience as PR professionals, the Diploma focuses on strategic public relations and its role as an integral part of both public and private sector communications.

Studying for the CIPR Professional PR Diploma will give you the boost your career needs to take it to the next stage, helping you to develop your team more effectively and progress towards senior management levels. Taking an in-depth look at PR, you will learn to put theory into practice and apply the concepts you learn to your own sector.

The course is taught and assessed at the same level as a postgraduate degree. You will learn through three modules, taught over one year on a part-time basis, with individual tutor support by email and via the course’s online learning environment. The course is taught by academics and practitioners who are full members of the CIPR.

Class time will be based in the Millennium Point building on the City Centre Campus, in the heart of Birmingham’s Eastside development. You will attend four two-day sessions (Fridays and Saturdays) from October to May.

Graduates with the Diploma feel it really improved their career prospects. Whether it is gaining a promotion, like Fiona Denning, who rose from Communications Assistant to Communications Specialist at the Queen Elizabeth Hospital Birmingham, or the complete change of career you are looking for, the CIPR Professional PR Diploma offers the skills you need to get ahead in this highly competitive sector.

Qualification, course duration and attendance options

  • Diploma
    part time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

+44 (0)121 331 5595