Taught course

Cosmetics Branding and Promotion

Birmingham City University · School of Fashion and Textiles

Entry requirements

Minimum BA/BSc (Hons) 2.2 classification or equivalent. Academic qualification requirement may be waived (at Admissions Tutor’s discretion) in cases of qualifying relevant work experience (minimum two years) plus level 6 comparable award e.g. HND, UG Diploma or non-Honours Degree and two years' relevant work experience.


Months of entry


Course content

This course offers a structured core programme which presents you with an opportunity to explore the major theories and debates, which have dominated the study and practice of fashion, beauty and media. You will be actively encouraged to participate in debates about the professional, educational, political and cultural implications of fashion and fashion media in contemporary societies around the world.

You will explore a variety of different research methods to allow you to investigate the branding and/or promotion of beauty services and cosmetics through one or a combination of either marketing, advertising, events management, publicity or public relations.

The course will equip you with the knowledge, skills and resources to allow you to investigate areas of personal and vocational interest. The personal programme of study is supported by visits to appropriate cosmetics and beauty industry events or organisations and/or interviews of professionals involved in cosmetics or beauty services promotion.

Upon completion of this course, you will have gained the ability to apply the knowledge, skills and methodologies of cosmetics branding and promotion to the analysis of complex cosmetics branding and promotion issues, and to the expression of sophisticated marketing, advertising concepts. You will also have developed the ability to identify personal, career and practical goals related to cosmetics branding and promotion including work experience and entrepreneurship.

Information for international students

IELTS 6 or TOEFL equivalent for international applicants.

Qualification and course duration


full time
12 months
part time
24 months

Course contact details

Course Enquiry Team
+44 (0)121 331 5595