Taught course

Events Marketing

Institution
Bournemouth University · Faculty of Management
Qualifications
MSc

Entry requirements

A Bachelors Honours degree; 2:2 or above, or equivalent in any Arts based discipline. If English is not your first language you'll need IELTS 6.5 (Academic) or above.

Months of entry

January, September

Course content

This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction.

This course focuses on events marketing, defined as the use of events for marketing purposes. In a competitive marketing environment, organisations are now marketing through events, whereby events are used as an integral part of the marketing communications mix. The event is not the end itself, but a means to achieve a product’s or brand’s marketing objectives. Events marketing is, thus, part of the experiential marketing domain, defined as the strategy of achieving marketing objectives through personal experiences which allow customers to engage and interact with brands, products, and services.

You'll learn about the most recent developments in a range of critical areas of events marketing such as sponsorship/branding, new media campaigns (guerrilla and ambush), PR stunts and virtual events. All aspects of marketing communications are discussed to enable you to prepare an integrated events marketing communications plan. You'll start the course by developing a sound understanding of management principles and the events industry; understand the strategic, finance and organisational context in which organisations operate. This will help you come up with events marketing solutions that satisfy the organisation’s marketing communication briefs.

A number of specialist knowledge areas are covered, including a comprehensive overview of marketing and the migration towards the integrated management of marketing communications. As an academically-driven course, you'll learn to evaluate a range of theories and models for events marketing.

Information for international students

IELTS (Academic) 6.5 with minimum 5.5 in each component or equivalent.

Fees and funding

UK students
For 2017 January entry: £7,250
International students
For 2017 January entry: £13,500

For fees and funding information, please visit www.bournemouth.ac.uk/pg-funding

Qualification and course duration

MSc

part time
24 months
full time
12-16 months

Course contact details

Name
askBU Enquiry Service
Email
askBUenquiries@bournemouth.ac.uk
Phone
+44(0)1202 961916