Taught course

Retail Management and Marketing

Institution
Bournemouth University · Faculty of Management
Qualifications
MSc

Entry requirements

A Bachelors Honours degree, 2.2 or above or equivalent, or relevant comprehensive professional experience at senior management level.

Months of entry

January, September

Course content

This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction.

Retailing is one of the largest sectors in the world economy. In some countries it is well established with large multinational companies constantly investing in customer-oriented marketing efforts to attract customer spending and loyalty. Marketing is an essential part of retailing.

This course deals with the learning and practical application of concepts essential for operating and marketing a retail business, and will help you to understand the contemporary retail environment and examine topical issues related to retail management and marketing.

You’ll learn from research-active, industry-experienced staff who have published innovative research into retail management and marketing issues. You'll develop analytical skills essential for operating and marketing in international retail environment by critically examining international retail development and activity, with a view to putting this knowledge into practice.

Information for international students

If English is not your first language: IELTS (Academic) 6.0 with minimum 5.5 in each component or equivalent.

Fees and funding

UK students
For January 2017 entry: £7,250
International students
For January 2017 entry: £13,500

For fees and funding information, please visit www.bournemouth.ac.uk/pg-funding

Qualification and course duration

MSc

full time
12-16 months
part time
24 months

Course contact details

Name
askBU Enquiry Service
Email
prospects@bournemouth.ac.uk
Phone
+44(0)1202 961916