Taught course

Tourism Marketing Management

Institution
Bournemouth University · Faculty of Management
Qualifications
MSc

Entry requirements

A Bachelors Honours degree with 2:2 in any subject.

Months of entry

January, September

Course content

Why study MSc Tourism Marketing Management at BU?
  • Study at one of the top-ten ranked universities in the world for tourism and hospitality
  • Develop a critical understanding of contemporary issues in marketing, question trends and explore the role of IT and social media in destination management and marketing
  • Examine the relationships between the customer experience and marketing organisations, research planning, budgeting, marketing strategies and communication
  • Choose to complete an optional 30-week work placement to further enhance your employability
  • Benefit from experiencing a new country and culture with the option to study a semester abroad
  • Learn from specialist, internationally recognised academic staff who are actively involved in research and consultancy, ensuring the curriculum is informed by cutting-edge knowledge and practice
Course accreditations

The accrediting bodies on this course are renowned industry-wide for promoting excellence and the highest standards, all of which is reflected in the BU Business School Experience:

  • Recognition as an Institute of Travel & Tourism Centre of Excellence signifies BU as an industry-leading university
  • Accreditation by the Tourism Management Institute ensures this course meets standards aligned to the needs of the tourism sector, enhancing future employment prospects when you graduate
  • Being recognised as a United Nations World Tourism Organisation (UNWTO.TedQual) course provides opportunities for you to participate in tourism policy events of the highest-level, as well as obtaining placements in the most prestigious tourism organisations globally.

Information for international students

If English is not your first language: IELTS (Academic) 6.0 with minimum 5.5 in each component.

Fees and funding

UK students
£7,750
International students
£14,000

Please check Bournemouth University course website for the latest tuition fees information.

For fees and funding information, please visit www.bournemouth.ac.uk/pg-funding

Qualification, course duration and attendance options

  • MSc
    part time
    24 months
    • Campus-based learningis available for this qualification
    full time
    12-16 months
    • Campus-based learningis available for this qualification

September: 1 year full-time (16 months with optional study exchange). January: 16 months full-time (18 months with optional study exchange), 2 years part-time or with optional 30-week work placement

Course contact details

Name
Future Students Enquiry Team
Email
futurestudents@bournemouth.ac.uk
Phone
+44 (0)1202 961 916