Taught course

Tourism Marketing Management

Institution
Bournemouth University · Faculty of Management
Qualifications
MSc

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Entry requirements

A Bachelors Honours degree with 2:2 in any subject.

Months of entry

January, September

Course content

Accredited by The Tourism Management Institute, we are one of the top universities in the world for the study of tourism and hospitality, 10th in the world for hospitality and leisure management according to the QS University Rankings 2019 and 2nd in the UK (10th in the world) for hospitality and tourism management according to the Shanghai Rankings of Academic Subjects 2019.

This Master’s degree is a conversion course – intended for students who have not studied the subject previously, and ideal for graduates who would like to change subjects or career direction. It aims to establish your understanding of the principles of tourism marketing management, providing you with a framework to understand business development and marketing planning.

Specifically, it examines the relationships between the customer experience and marketing organisations, research planning, budgeting, marketing strategies and communication.

You’ll develop a critical understanding of contemporary issues in marketing and the ability to question current marketing patterns and trends. In that context, attention is given to the use of IT and social media in destination management and marketing.

The speed of change in the global tourism and hospitality industries means that students need to be kept abreast of contemporary issues. This is achieved through our close links with industry and an opportunity for students to engage in a full-time work placement. You can also undertake a semester abroad as part of your course. You can study in a range of countries worldwide at the end of the taught component of your Master’s degree.

This course is delivered by a team of research-active, internationally recognised experts with a wide range of industry and academic experience. This includes Professor Dimitrios Buhalis, who is known for his work on technology in tourism research, practice, and education and is one of the most-cited authors in the world on tourism marketing. This ensures that discussion in lectures and seminars is informed by both cutting edge research and practice.

Information for international students

If English is not your first language: IELTS (Academic) 6.0 with minimum 5.5 in each component of writing, speaking, listening and reading, or equivalent.

Fees and funding

UK students
£7,750
International students
£14,000

Please check Bournemouth University course website for the latest tuition fees information.

For fees and funding information, please visit www.bournemouth.ac.uk/pg-funding

Qualification, course duration and attendance options

  • MSc
    part time
    24 months
    • Campus-based learningis available for this qualification
    full time
    12-16 months
    • Campus-based learningis available for this qualification
  • Further details of qualification

    September: 1 year full-time (16 months with optional study exchange). January: 16 months full-time (18 months with optional study exchange), 2 years part-time or with optional 30-week work placement

Course contact details

Name
Future Students Enquiry Team
Email
futurestudents@bournemouth.ac.uk
Phone
+44 (0)1202 961 916