Taught course

MA Marketing Communications

Institution
Bournemouth University · Faculty of Media and Communication
Qualifications
MA

Entry requirements

A Bachelors Honours degree with 2:2 or equivalent.

Months of entry

January, September

Course content

Marketing communications professionals increasingly need an integrated knowledge of advertising, public relations, direct marketing, and social and digital media in order to deliver relevant, clear and consistent messages to consumers, the public and stakeholders.

This new MA Marketing Communications course will offer you the opportunity to develop, implement and critically evaluate marketing communications strategies, from both a theoretical and practical perspective. As such, you will be equipped with cutting-edge knowledge and skills to be agile in industry and to define new industry practice. You will also be exposed to new and emerging forms of marketing communications such as branded content, branded entertainment and digital storytelling.

This flexible course offers both a January and September intake and is open to applications from both students who have not necessarily studied marketing communication at undergraduate level, as well as those who are changing career tracks and require developing their existing knowledge and understanding of the marketing communications discipline.

This new programme comprises of an innovative curriculum that is balanced in terms of academic rigour and practical relevance and will offer students the opportunity to develop insights into the latest techniques of marketing communications research and practice.

An added option to the course is an optional 30 week professional placement within the communication or media sector, designed to enhance your employability after graduation.

MA Marketing Communications also benefits from strong industry connections with relevant professional bodies in the UK including accreditation from the Branded Content Marketing Association (BCMA).

Information for international students

If English is not your first language you'll need IELTS 6.0 with a minimum of 5.5 in each component or equivalent.

Fees and funding

UK students
£7,500
International students
£13,500

For fees and funding information, please visit www.bournemouth.ac.uk/pg-funding

Qualification and course duration

MA

full time
12 months

Course contact details

Name
Future Students Enquiry Team
Email
futurestudents@bournemouth.ac.uk
Phone
+44 (0) 1202 961916