Taught course

International Marketing

Institution
BPP University · Marketing
Qualifications
MSc

Entry requirements

Students wishing to study the MSc International Marketing will require a) a minimum of a 2:2 Honours degree from a UK or recognised international university or another equivalent international qualification; or b) an acceptable professional qualification equivalent such as the CMI, ILM, CIM, CIMA, at level 6 or above. Following a review of applications, students may be required to attend a face-to-face interview or take part in a telephone interview. If you do not think you meet the entry requirements, but have other qualifications or work experience, please contact us and we can review your options. English Language If your first language is not English you will need an IELTS level 6.5 (overall) or equivalent, plus a minimum of 6.0 in all components - in addition to the above entry requirements. In cases where one or more of IELTS subcomponents are below 6.5, applicants will be encouraged to attend a Pre-sessional course In Academic English.

Months of entry

January, September

Course content

Marketing is increasingly important in the sustainability of any organisation. This programme will help you develop the marketing knowledge you need to manage effectively at a strategic level combined with the skills to thrive in a competitive global market. You will develop an in-depth understanding of the marketing cycle including consumer behaviour and knowing your customer, marketing strategy and building brands using social networks.

With a strong focus on digital media you will learn to put theory into practice studying areas such as social media, mobile marketing, big data and analytics – all designed to enhance your ability to plan, implement and measure integrated marketing strategies.

From tutors with experience gained in blue chip companies, you will use a series of real-world case studies to help build a strong commercial appreciation of global, social and ethical issues and discover how they impact an organisation. Upon successful completion you will be confident in your ability to work in a variety of international business environments.

Accredited by the CMI you will also gain a CMI Level 7 award as part of your Master’s degree

Information for international students

For more information: Tel: +44 (0)207 430 7065 Email: internationaladmissions@bpp.com

Fees and funding

We offer scholarships for many courses. To find out more contact:
Tel: +44 (0) 845 077 5566
Email: admissions@bpp.com

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Admissions
Email
admissions@bpp.com
Phone
+44 (0)203 131 2025
Fax
+44 (0)20 7404 1389