Taught course

International Marketing

Institution
BPP University · Marketing
Qualifications
MSc

Entry requirements

Students wishing to study the MSc International Marketing will require:

  • a minimum of a 2:2 Honours degree from a UK or recognised international university or another equivalent international qualification; OR
  • an acceptable professional qualification equivalent such as the CMI, ILM, CIM, CIMA, at level 6 or above.

Months of entry

January, September

Course content

Marketing is seen as a crucial function in the DNA of any organisation. The MSc International Marketing programme will develop the knowledge you need to manage and deliver campaigns at a strategic level. This is combined with the skills and insight needed to compete in a global market. The course develops an in-depth understanding of the marketing cycle from consumer behaviour to knowing your customer. It also looks to understand how to build a brand using social networks.

The programme embraces a strong focus on digital media. Where you learn to put theory into practice by studying social media, mobile marketing, big data and analytics.

Our tutors come with experience gained in blue chip companies. Allowing you to engage in real-world case studies that build a commercial appreciation of global, social and ethical issues.

Upon successful completion, you will have the confidence to work in any international business environment.

Information for international students

If your first language is not English you will need an IELTS level 6.5 (overall) or equivalent, plus a minimum of 6.0 in all components.

Fees and funding

Learn more at the funding page.

Qualification and course duration

MSc

full time
12-18 months

Course contact details

Name
Admissions
Email
admissions@bpp.com
Phone
0333 130 7009