Entry requirements

A good honours degree 2:1 or above in a relevant area such as Film and Television Studies, Media Studies, Sociology, Communications, Public Relations. Applicants with degrees in other areas or with lower qualifications will be considered if they can demonstrate relevant academic or practical experience and/or professional qualifications.

Months of entry

September

Course content

The academic study of public relations and the media is very new and this MA puts us at the forefront of this development.

Our MA is also innovative because it combines theory and practice and examines the impact of public relations on the media and the use of public relations practices within media organisations, with particular reference to their promotional cultures. This provides students with a broad and advanced understanding of the relationship between public relations and the media.

We will investigate the rise of public relations and its links with global media institutions from both historical perspectives and in relation to the contemporary media landscape. It will offer a critical examination of the role of PR in the mediation of power as well as the role of public relations in a range of media arenas.

You will be encouraged to reflect critically and theoretically on the function of PR in relation to; the role of the media in political communication, media policy, celebrity culture, film marketing, alternative media, media campaigning, and new media technologies. You will be offered the opportunity to plan PR campaigns and reflect on their role in the knowledge economy. This combination will provide you with the opportunity to examine the context in which PR practice takes place as well as developing the knowledge and skills to work ethically in PR at an international level.

Fees and funding

For up-to-date information please check our https://www.brunel.ac.uk/study/postgraduate-fees-and-funding/funding

Qualification and course duration

MA

full time
12 months
part time
24 months

Assessment

AssessmentWhat kind of work will I be doing? (proportionally)
The MA will be assessed through a combination of e100

Course contact details

Name
Dr Milly Williamson
Email
course-enquiries@brunel.ac.uk
Phone
01895 274000