Taught course

Business Intelligence and Social Media

Brunel University London · Brunel Business School

Entry requirements

A 2:1 UK Honours degree or an equivalent internationally recognised qualification in management, business studies or a cognate discipline (with a large component of management related subjects in their degree). Applicants from non-business/management disciplines (and without any business/management element) will be eligible if they have a first class Honours degree or the overseas equivalent. Applicants with a lower second class degree (2.2) in a management; business studies or cognate discipline may be considered, providing they can show evidence of significant relevant work experience (minimum 2 years). Applicants with non-degree qualifications will be also considered who have relevant work experience (minimum 5 years) and will be assessed on an interview basis.

Months of entry

January, September

Course content

Award winning, innovative and forward-looking Brunel Business School is one of the largest schools at Brunel University London. The School is well recognised by numerous international bodies and features prominently in many league tables, proudly voted as the Business School of the Year in 2013 by The Times Higher Education Awards.

About the Course

This exciting programme explores developments in cloud based and mobile commerce that are changing the way businesses will operate in the future. The course draws together technology and business perspectives in order to understand the implications for social-media enabled business.

This course helps students prepare for a career in business and management within and beyond the IT sector by gaining technical skills and an appreciation of the crucial role social web technologies play in today’s organisations and their ability to transform business processes.


The MSc in Business Intelligence and Social Media provides students with sound knowledge and understanding of new-media related business practices and to provide them with transferable skills designed to meet the challenges of employment within the global economy.

The course helps students understand the importance of information and mass communications technologies to the operations of modern businesses of all kinds.

Students are encouraged to reflect on the relevance of concepts to business and apply their newly developed skills in advance studies or professional practice. Successful graduates of the course progress to leadership and decision making roles in industrial organisations or develop successful consultancy and advisory businesses of their own.

Practitioners seeking a more commercially relevant and technology oriented Master’s qualification in the area of new business technologies rather than an MBA find this course of interest.

Special Features

  • Curriculum focus on social media in business
  • Teaching with and through social media
  • Technologies introduced from non-tech perspective
  • Focus on consultancy and entrepreneurship
  • Opportunities for students to practice and develop problem analysis, solution design, advisory and communication skills, as well as to become familiar with business models and the life-cycle of business development

Academics who teach on this exciting programme are part of the Operations and Information Systems Management Research Group (OISM). OISM has the ambition to be a leading research group specialised in responsible and sustainable operation management - exploring information systems, operations research, management science, and general and strategic management knowledge, using approaches across public and private industry sectors.

Information for international students

English Language Requirements: IELTS: 6.5 (min 6 in all areas); Pearson: 58 (51 in all subscores); BrunELT 65% (min 60% in all areas).

Fees and funding

UK students
International students

Brunel University is offering an automatic Academic Excellence Scholarships to postgraduate students to the value of 15% of tuition fees for anyone who has obtained a first class undergraduate degree from a UK University, either in the UK or abroad.

Brunel International Scholarship Programme is an annual award run by the Brunel International office that is open to all international students. Its goal is to provide financial support to exceptional students. Scholarship holders will go on to represent Brunel as ambassadors throughout their time at the University.

Alumni concession - a 15% reduction in the fee for fully self-funding Brunel University graduates if full payment of the programme fee is made at or before registration

Qualification and course duration


full time
12 months

Course contact details

Brunel Course Enquiries
+44 (0)1895 265599