Taught course

Marketing Communications

Institution
Bucks New University · Bucks New University
Qualifications
MSc

Entry requirements

Applicants should normally have an honours degree which does not necessarily have to be marketing related. Comparable qualifications, for example the CIM Postgraduate Diploma or the CIM Professional Diploma, or at least four years of relevant work experience, will also be considered. You must also be competent in English and maths. You should give clear reasons in your application as to why you wish to take the course and how you intend using the knowledge gained from it.

Months of entry

September

Course content

Modern marketing communications covers everything, from advertising on TV, radio and magazines, to PR via Twitter, video content on YouTube, flash mobs in Trafalgar Square, to interactive digital billboards. It requires skills in creativity, planning and analysis.

The course has been developed in conjunction with major international marketing communications groups, such as WPP, Omnicom and Publicis.

At the heart of the course is a focus on the impact of the convergence caused by digital technology and its consequences for marketing communications.

The content reflects the latest developments in established areas such as advertising planning and account management, consumer behaviour, brand management, public relations and media and campaign planning.

You will develop skills in digital marketing and optimisation, market research and in data analysis.

All course content is constantly being reviewed to ensure that it is relevant and up-to-date, utilising our strong links with major agencies and industry bodies such as the Institute of Practitioners in Advertising (IPA), Chartered Institute of Public Relations (CIPR), Chartered Institute of Marketing (CIM) and Edcom, the education arm of the European Association of Commercial Communication Agencies (EACA).

Information for international students

For further details of our international English entry requirements, please visit our international pages.

Qualification and course duration

MSc

part time
24 months
full time
12 months

Course contact details

Name
Admissions & Recruitment
Email
Admissions@bucks.ac.uk
Phone
0330 123 2023