Taught course


Bucks New University · School of Arts and Media

Entry requirements

All applicants are required to hold a good honours degree in a relevant subject area and prove excellence in whatever subject they studied. You must also show a developed proficiency in both written and spoken English. The course demands high levels of presentation skills from the outset.

Months of entry


Course content

Creativity naturally underpins everything we do and this course will teach you how to embrace this approach to create strategies, gain insights, and become an industry-ready graduate.

This course is for those who are looking to enter the advertising industry in a range of roles and levels.

The course team is very much in agreement with industry opinion that people working in advertising need to come from an eclectic mix of backgrounds and experiences. It is for this reason students are drawn from both creative and academic backgrounds and increasingly from industry.

Creativity naturally underpins everything we do and you will learn how to embrace this approach to create strategies, gain insights and solve real-world problems.

This programme has been running for a number of years and was conceived as a hybrid course combining account planning and creative problem solving. It was designed as an alternative to the traditional graduate recruitment programmes run by individual agencies and aims to prepare students for a career in account planning.

Information for international students

For fees for international students, visit our website; international section.

Qualification and course duration


full time
12 months

Course contact details

Recruitment & Admissions
0330 123 2023