Taught course (will run subject to approval)

Innovation and Marketing

Institution
Ca'Foscari University of Venice · Department of Management
Qualifications
MA

Entry requirements

To be admitted to this Second Cycle Degree Programme students must possess a proper individual educational background and the minimum curricular requirements. A certified knowledge of English at minimum level B2 is also required. For the Innovation and Marketing curriculum, this knowledge must be obtained at enrolment; for the Marketing and Corporate Communication curriculum, students who do not attest the knowledge at enrolment will be required to verify it before graduation.

Months of entry

September, February

Course content

Curricula available

  • Marketing and Corporate Communication
  • Innovation and Marketing (English-taught curriculum)

Double/Joint Degree

Double Degree with Ecole Supérieure de Commerce de Paris-Europe (France). At the end of their study programme students can be awarded with a double degree: Laurea Magistrale in Marketing e Comunicazione of Università Ca’ Foscari Venezia and Master in Management of ESCP-Europe (agreement currently under renewal).

Access: call for applications

Where

Department of Management
San Giobbe Cannaregio 873, 30121 Venice (Italy)
For further information please contact the Campus of Economics, e-mail:campus.economico@unive.it

Head of studies

Prof. Monica Calcagno (teaching committee chair; e-mail: calc@unive.it)

Access to the programme

Open, with evaluation of minimum curricular requirements (quotas for non-EU students residing abroad: 5 places, amongh which 1 is reserved for Chinese students residing in China, according to the Marco Polo Programme).

Learning outcomes

This Second Cycle Degree Programme trains experts who will be able to play managerial roles in those companies specialized in marketing, communication, and services.

This Degree Programme educates students to create value for the community providing them with any adequate tools to plan and control marketing and communication activities (for example, brands, advertising in the real and virtual world, public relations), both for profitable and social purposes. Classroom learning activities are accompanied by hands-on experience in marketing and communication departments/offices of private or public companies.

Occupational profiles

Second cycle graduates in Marketing and Communication may be employed as product managers, brand managers, category managers, sales and marketing manager of companies producing goods and services, account manager in advertising, market research and marketing and communication consulting companies.

Attendance

Open attendance

Examination assessment and graduation

The educational activities include classroom teaching, workshops and internships, in order to acquire wide-ranging skills that can be readily transferable into the world of work.

During the whole university career, the various skills and knowledge acquired by students will be assessed through written and oral examinations.

The degree exam consists in writing a thesis, which must possess the characters of originality, exhaustive documentation and scientific investigation and which will be discussed with a committee of university professors and experts.

Access to further studies

Professional Master’s Programmes (1st and 2nd level) and PhD programmes

For further information

Degree programme website: www.unive.it/cdl/em7 [IT]
Department of Management: www.unive.it/dep.management

Qualification and course duration

MA

full time
24 months

Course contact details

Name
Welcome Unit
Email
recruiting@unive.it