Taught course

Innovation and Marketing

Ca'Foscari University of Venice · Department of Management

Entry requirements

To be admitted to this Master's Degree Programme students must possess a proper individual educational background and the minimum curricular requirements.

Months of entry


Course content

This Master’s Degree programme forms experts able to cover managerial and directional roles within structures of marketing and communication, centers of innovation and design and sales networks of industrial, commercial and service businesses.

The programme is subdivided into two parts, one in Italian on Business Marketing and Communication and the other in English on Innovation and Marketing.

Both parts provide the tools to plan and control the marketing and communication activities, whether for purposes of profit or for social purposes, on a national and international level.

In particular, the part taught in Italian develops all the skills relative to the broad specter of business communication in its various forms: internet marketing, television, advertising in the real and virtual world, and public relations.

The part taught in English, on the other hand, focuses on the relationship between marketing and innovation, deepening the understanding of topics relative to design and innovation, product management, planning tools and management of creative processes.

Didactic training is integrated with direct experience in marketing and communication offices within several companies.

Information for international students

A certified knowledge of English at minimum level B2 is required.

Qualification, course duration and attendance options

  • MA
    full time
    24 months
    • Campus-based learningis available for this qualification

Course contact details

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