Taught course (will run subject to approval)

Management with Specialization In Strategic Marketing

Institution
Catolica Lisbon School of Business and Economics · Catolica Lisbon School of Business and Economics
Qualifications
MSc

Entry requirements

• 1st cycle degree in Business/Management or Economics • English Proficiency • Professional experience/internship (up to 2 years) • International experience (exchange, summer school or internship abroad) • Extra-curricular activities

Months of entry

September

Course content

The MSc in Management with Specialization in Strategic Marketing provides advanced, in-depth training in core aspects of the marketing function.

Develop the conceptual knowledge, analytical and technical skills, and creativity and soft skills to advance to high level marketing positions.

It is an exciting time to be a marketing manager, with technology creating entirely new categories of products and services. In this program you can deepen your knowledge in new forms and contexts of marketing through a broad range of electives. You will also learn to conduct and analyze quantitative and qualitative research.

This program is designed to provide you with the academic and practical knowledge to succeed in a variety of marketing-related careers. Acquire the expertise and skills to launch a career as a product manager, branding specialist, advertising strategist, or consumer insight analyst.

Information for international students

International Students In addition to this scholarship provided by the school, we strongly recommend that you check in your home country about local government scholarship possibilities (embassy, consulate)

Fees and funding

UK students
• €8.990 (3 semesters) | €10.990 (4 semesters) plus a registration fee of €320 per year (EEA and Non-EEA)
International students
• €8.990 (3 semesters) | €10.990 (4 semesters) plus a registration fee of €320 per year (EEA and Non-EEA)

Scholarship

CATÓLICA-LISBON Top+ is a scholarship program for students with an outstanding academic record.

Implemented by CATÓLICA-LISBON, this program allows high-potential students to complete the MSc at CATÓLICA-LISBON with a partial waiver of MSc fees, ranging from 25% to 90%.

We encourage outstanding students to apply for these scholarships; especially those that have completed their first cycle degree at the top of their classes (for example, average final grades of 77.50% or above).

The following criteria are highly valued by the jury:
- Undergraduate GPA and academic performance
- International experience
- Extracurricular activities
- Professional experience (e.g. internships)
- Contribution to the diversity of the group
- Contribution to School activities
- Results of GMAT or CATÓLICA-LISBON Admission Test, if applicable.

EXCEPTION: Double Degree and Joint Degree students must pay the tuition fees in the 2nd year of the Program while they are abroad.

Scholarships based on social criteria

Scholarships are based on economics and academic factors.

Through an application process that establishes economic need and academic performance, Social Services, through the University's Student Services Office, may fund all or part of the student's studies.

In this scholarship, the academic performance is also taken into consideration and the student may have part of his/her tuition fees financed. In addition, an activity to support the school will be requested.

Qualification and course duration

MSc

full time
18 months

Course contact details

Name
Andreia Carmona'
Email
ancarm@clsbe.lisboa.ucp.pt