Taught course

Management with specialization In Strategic Marketing

Institution
Catolica Lisbon School of Business and Economics · Catolica Lisbon School of Business and Economics
Qualifications
MSc

Entry requirements

Management or Economics graduates who seek a high level career in marketing, including in sales, market research and analytics, branding, or advertising.

Professional experience/internship (up to 2 years), international exposure (exchange, summer school or internship abroad) and extracurricular achievements are highly valued by the Admissions Jury.

Months of entry

September

Course content

This program gives you the tools to assume a variety of marketing roles, such as product managers, branding specialists, consumer insight analysts and more.

Outline

The MSc in Management with a specialization in Strategic Marketing prepares students for careers in all areas of marketing. The program provides the conceptual frameworks, analytical skills, and industry knowledge to assume a variety of marketing roles, such as product managers, branding specialists, consumer insight analysts and more.

Overview

The MSc in Management with specialization in Strategic Marketing provides advanced, in-depth training in core aspects of the marketing function.

It is an exciting time to be a marketing manager, with technology creating entirely new categories of products and services. In this program, you can deepen your knowledge in new forms and contexts of marketing through a broad range of electives. You will also learn and practice conducting and analyzing quantitative and qualitative research.

This program is designed to provide you with the academic and practical knowledge to succeed in a variety of marketing-related careers. Develop the conceptual knowledge, analytical and technical skills, creativity and competencies to help you advance to high level marketing positions.

Information for international students

In addition to this scholarship provided by the school, we strongly recommend that you check in your home country about local government scholarship possibilities. Please note that late applications from overseas candidates requiring visas will only be considered if their visa request is already being processed.

Fees and funding

UK students
€11.700 (3 semesters) | €13.700 (4 semesters)
International students
€11.700 (3 semesters) | €13.700 (4 semesters)

CATÓLICA TOP+ SCHOLARSHIP

CATÓLICA Top+ is a scholarship program meant for students with an outstanding academic record.

Implemented by CATÓLICA-LISBON, this program allows high-potential students to complete their MSc with a partial waiver of tuition fees for the regular track of the program (3 semesters).

We encourage outstanding students to apply for this scholarship during the admission.

Note: Double Degree and Joint Degree students can only be granted a scholarship in the 1st year.

Qualification and course duration

MSc

full time
18 months

Course contact details

Name
Marketing & Admissions Office
Email
msc@ucp.pt
Phone
+351217214140