How to Make Marketing Videos for Business Diploma Course

Entry requirements

Sign up for the account at the Centre of Excellence here:

Centre of Excellence Platform

We aim to provide you with the best value when you choose to study with us. Your course costs will vary depending on the type of course that you choose to study but all our prices are clearly shown. We are also clear about any additional certification fees that must be paid in order to receive additional certificates from additional governing bodies, so there are no unexpected surprises.

The full costs shown on the website are for all online training courses, you can request a hard copy of the training materials for an additional £29.50 fee + p&p. To choose a hard copy of the materials to be posted out to you just tick the box to receive your materials via post when checking out with payment.

Check more information here: https://www.centreofexcellence.com/about/

Contact our Support Team: https://www.centreofexcellence.com/contact/

Months of entry

Anytime

Course content

Learn how and why you should be making and sharing videos for your business with the How to Make Marketing Videos for Business Diploma Course.

With an idea of what you want to create and why the How to Make Marketing Videos for Business Diploma Course will help you go about putting a video marketing strategy together. You’ll learn how to define your audience, determine form and content, and decide who will be responsible for each part of the production.

As you determine the types of videos you intend to produce for your brand, the course will guide you on the equipment you will need to realise your vision. With your needs in mind, the course takes you through various cameras and the associated equipment you may need, to capture your ideas effectively. You’ll also look at editing software – both paid-for and free.

For smooth filming on the day, it’s important to make sure all your pre-production tasks are complete. The How to Make Marketing Videos for Business Diploma Course guides you through creating checklists to shot-lists and everything that must happen in-between. This includes budgeting, creating a video treatment, storyboarding and scripting, and deciding on a location and managing everything that might involve, such as pertinent backdrops, permits, sign-offs, and plan B’s.

From here you will be guided through production techniques, with the central principles of video composition, lighting and audio all covered. The concept of framing is also introduced, along with the basic camera moves that you are likely to employ during filming.

Whether you are behind or in front of the camera, the How to Make Marketing Videos for Business Diploma Course has you covered. You’ll learn how to prepare yourself before talking on camera as well as how to help others feel calm and confident if they are being interviewed by you. The course also discusses other considerations when taking your shots, along with the importance of taking multiple shots and collecting additional footage.

With filming completed, you’ll then work through the three stages of post-production. From the course, you’ll learn how to transfer footage, decide on the best takes, add all the necessary extras, such as titles, CTAs and b-roll, and make your video shine with colour corrections, grading and stabilisation.

With your video finished, you’ll need to get it out there and working for you. The How to Make Marketing Videos for Business Diploma Course guides you through where to distribute and share your business videos and how you can promote them to potential viewers. You’ll be advised on the various social media platforms available, including the differences between the two best known video-sharing platforms - YouTube and Vimeo - offering you examples that illustrate why one might work better for you than the other.

About Centre of Excellence

Centre of Excellence is a global eLearning Platform with a great spectrum of courses ranging from Yoga, Mindfulness, Creativity to Business, Marketing and PR and many more.

Centre of Excellence is recognized worldwide as one of the leading online learning providers, training and upskilling students in over 30 countries. All of the courses are created by leading industry experts with years of experience in their subject field.

Information for international students

Sign up for the account at the Centre of Excellence here:

Centre of Excellence Platform

We aim to provide you with the best value when you choose to study with us. Your course costs will vary depending on the type of course that you choose to study but all our prices are clearly shown. We are also clear about any additional certification fees that must be paid in order to receive additional certificates from additional governing bodies, so there are no unexpected surprises.

The full costs shown on the website are for all online training courses, you can request a hard copy of the training materials for an additional £29.50 fee + p&p. To choose a hard copy of the materials to be posted out to you just tick the box to receive your materials via post when checking out with payment.

Check more information here: https://www.centreofexcellence.com/about/

Contact our Support Team: https://www.centreofexcellence.com/contact/

Fees and funding

Assessment