Taught course

Internet Marketing Strategies for Business Diploma Course

Institution
Centre of Excellence
Qualifications
CPDQuality Licence Scheme

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Entry requirements

Sign up for the account at the Centre of Excellence here:

Centre of Excellence Platform

We aim to provide you with the best value when you choose to study with us. Your course costs will vary depending on the type of course that you choose to study but all our prices are clearly shown. We are also clear about any additional certification fees that must be paid in order to receive additional certificates from additional governing bodies, so there are no unexpected surprises.

The full costs shown on the website are for all online training courses, you can request a hard copy of the training materials for an additional £29.50 fee + p&p. To choose a hard copy of the materials to be posted out to you just tick the box to receive your materials via post when checking out with payment.

Check more information here: https://www.centreofexcellence.com/about/

Contact our Support Team: https://www.centreofexcellence.com/contact/

Months of entry

Anytime

Course content

Through this course you will learn the many ways to market a business online and how each element works independently and together.

From the Internet Marketing Strategies for Business Diploma Course, you will learn about content marketing. You will discover what it is and what the benefits are to the business and the consumer. You'll learn what the different types of content are and why you would choose to produce certain types of content, how to know what content to produce for your company, how to plan your content, and ways to measure and refine your work.

You'll discover how social media is used for marketing by businesses and the reasons it has become an important part of marketing strategy. The course covers the influential role of customers in the success of a business's social media efforts and what needs to be considered when choosing the platforms you use. The course also explains what each of the more popular platforms offer and why you should consider paid advertising in social media.

It can be easy to dismiss email marketing as being antiquated, but the Internet Marketing Strategies for Business Diploma Course explains why it is as relevant as ever. The course covers what it is and what the benefits are, the different types of email marketing, and how to build your subscriber list. You will also be provided with tips on how to create an effective e-newsletter and email marketing metrics are also explained.

Affiliate marketing is one of the oldest forms of marketing both online and offline, but one that has grown in tandem with the rapid development of the internet and new media. This course explains what it is, how it works, along with examining affiliate marketing activities and the benefits of the practice - from the perspectives of both the affiliates and the businesses that advertise through them. You will also learn how to start your own affiliate programme and how this incorporates into the larger online marketing strategy.

In addition to improving your organic rankings within search engines, you also have the option to jump the queue, with paid advertising. The Internet Marketing Strategies for Business Diploma Course explains what search engine marketing (SEM) is and how pay-per-click (PPC) works. You will be taught about the 'Quality Score' of your ads and how to create and manage an effective PPC campaign.

About Centre of Excellence

Centre of Excellence is a global eLearning Platform with a great spectrum of courses ranging from Yoga, Mindfulness, Creativity to Business, Marketing and PR and many more.

Centre of Excellence is recognized worldwide as one of the leading online learning providers, training and upskilling students in over 30 countries. All of the courses are created by leading industry experts with years of experience in their subject field.

Information for international students

Sign up for the account at the Centre of Excellence here:

Centre of Excellence Platform

We aim to provide you with the best value when you choose to study with us. Your course costs will vary depending on the type of course that you choose to study but all our prices are clearly shown. We are also clear about any additional certification fees that must be paid in order to receive additional certificates from additional governing bodies, so there are no unexpected surprises.

The full costs shown on the website are for all online training courses, you can request a hard copy of the training materials for an additional £29.50 fee + p&p. To choose a hard copy of the materials to be posted out to you just tick the box to receive your materials via post when checking out with payment.

Check more information here: https://www.centreofexcellence.com/about/

Contact our Support Team: https://www.centreofexcellence.com/contact/

Fees and funding

UK students
£127.00
International students
£127.00

Qualification, course duration and attendance options

  • CPD
    part time
    Lifetime access months
    • Online learningis available for this qualification
    full time
    Lifetime access months
    • Online learningis available for this qualification
    flexible
    Lifetime access months
    • Online learningis available for this qualification
  • Quality Licence Scheme
    flexible
    Lifetime access months
    • Online learningis available for this qualification
    part time
    Lifetime access months
    • Online learningis available for this qualification
    full time
    Lifetime access months
    • Online learningis available for this qualification
  • Further details of qualification

    Upon completion of your course assessments, you receive 2 certificates. A certificate from the Centre of Excellence and a CPD certificate displaying the number of CPD points earned from the course. Upon successful completion of this course, learners can also receive a certificate of achievement from Quality Licence Scheme and a Learner Unit Summary, which lists the details of all the units the learner has completed as part of the course. (This certificate is optional and costs an additional £15). The Quality Licence Scheme is a leading national Awarding Organisation. It has a long-established reputation for developing and awarding high-quality vocational qualifications across a wide range of industries. This course has been endorsed under the Quality Licence Scheme.

Assessment

AssessmentWhat kind of work will I be doing? (proportionally)
Lifetime access150

Course contact details