Taught course

Marketing Strategy & Innovation

Institution
City, University of London · Cass Business School
Qualifications
MSc

Entry requirements

Candidate Profile: Designed as a conversion course for people with no or little marketing education and experience, If you have taken 0-3 basic marketing courses in prior study programmes this new MSc programme is right for you. If you have worked in junior marketing positions, taking this course will help you move ahead, If you have, however, specialised in marketing in prior studies, or worked in strategic marketing positions for several years, our MBA programme will be the better fit for you. Degree Level: A UK 2.1 or above, or the equivalent from an overseas institution, We accept applications from all academic backgrounds References: Applicants will need to submit two references, one of which MUST be an academic reference. English Requirements: If you have been studying in the UK for the last three years it is unlikely that you will have to take the test, If you have studied a 2+2 degree with just two years in the UK you will be required to provide IELTS results and possibly to resit the tests to meet our requirements. IELTS: The required IELTS level is an average of 7.0 with a minimum of 6.5 in writing. Please note that due to changes in the UKVI's list of SELTs we are no longer able to accept TOEFL as evidence of English language for students who require a CAS as of April 2014. Work Experience: No work experience is required for this Masters as it is designed for students just beginning their careers. If you have work experience you can include details on your CV, which is required with all applications.

Months of entry

September

Course content

The Cass Business School MSc in Marketing Strategy & Innovation course is perfect for anyone wishing to pursue a career in marketing but may also help any marketing professional progress their career further.
Taught by industry leading academics the course will cover the basic marketing principles to provide you with the skills to be a proactive member of the dynamic and constantly changing marketing industry.
Well, actually marketing is right for everyone because everyone either in their personal life or professional life uses marketing principles whether they know it or not.
Think about it; you are on the dating market. You are on the job market. You are selling yourself within an organisation in order to get promoted.
You are involved in representing your organisation to the rest of the world. In all these scenarios understanding who your audience is and what they want is critical to doing a better job.
The aim of the MSc in Marketing Strategy & Innovation course is to provide you with a sound understanding of the principles of marketing and to give you an overview of the marketing planning process, including: Segmentation, Product management, Pricing, Distribution, Promotion.
These concepts are brought to life through interactive lectures, case discussions, and guest lectures.
Throughout the course, you will work on a marketing plan for the introduction of a new product in the UK.
We will also play undertake a marketing strategy simulation game that will enable you to see how all the different marketing decision you would have to take as a marketing manager play out in a competitive environment.

Fees and funding

Tuition fees: £18,000
Deposit: £2,000 (paid within 1 month of receiving offer)
First instalment: Half fees less deposit (paid at registration)
Second instalment: Half fees (paid in January following start of programme)

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Admissions Office
Email
cass-masters@city.ac.uk