Taught course

Brand Management

Institution
Coventry University · Faculty of Business and Law
Qualifications
MA

Entry requirements

Applicants should hold a good honours degree 2.2 or above in a relevant academic discipline. Applications from candidates with relevant experience will be considered on an individual basis.

Months of entry

September

Course content

Reputations can be lost in an instant in today’s digital world. A Brand Management MA can teach you about consumers and their behaviour.

Forbes’ list of the world’s most valuable brands estimates the brand values of the top five – Apple, Google, Microsoft, Coca-Cola and Facebook – to be worth more than $50 billion and Apple’s three times as much.

Brand management is a key reputational function in today’s world of business and organisations across all sectors are now investing to create and nurture their brand, which can achieve distinctiveness within challenging and competitive markets.

This programme provides a perspective on brands, brand equity and strategic brand management, with illustrative case studies, opportunity to work on ‘live’ projects, sessions from industry guest speakers and workshops as part of Google Digital Garage initiative. Successful completion provides exemption from the CIM Professional Certificate, as well as one of the three modules of the CIM Professional Diploma in Marketing qualification.

Information for international students

This course requires IELTS of 6.5 in all components.

Qualification and course duration

MA

full time
12 months

Course contact details

Name
Recruitment and Admissions Office
Email
ukpostgraduate@coventry.ac.uk
Phone
+44 (0) 24 7765 4321