Taught course

International Marketing

Coventry University · Faculty of Business and Law

Entry requirements

Applicants should hold a good second class honours degree, preferably in a related business or management discipline.

Months of entry

January, September

Course content

In our increasingly globalised world, there is a growing demand for digital and content marketers with the confidence to conduct business in an international marketplace, capable of overcoming the challenges of marketing across countries and cultures.

This Chartered Institute of Marketing (CIM) accredited course aims to help develop practical, proactive strategic marketers who can design and implement international marketing activities and strategies that adapt to changing market conditions in this fast-paced, often volatile environment.

You’ll have opportunities to apply your knowledge in our digital marketing lab, analyse real-life business case studies, work on ‘live’ projects and hear from industry guest speakers.

Coventry University is a CIM accredited study centre which provides the opportunity to top up your Master’s to obtain the CIM Professional Diploma in Marketing qualification. The course also includes the Chartered Management Institute (CMI) accredited module, Global Professional Development. Students who successfully complete the CMI module will also gain a Level 7 Certificate in Strategic Leadership and Management and a Level 7 Award in Professional Consulting.

Qualification and course duration


part time
24-36 months
full time
12 months

Course contact details

Recruitment and Admissions Office
+44(0)24 7765 4321