Taught course

International Marketing Management

Institution
Coventry University · Faculty of Business and Law
Qualifications
MSc

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Entry requirements

Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or a business management degree. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.

Applications from candidates with relevant experience are encouraged and will be considered on an individual basis

Months of entry

January, September

Course content

In the globalised business environment, we believe that marketing stands out as one of the key factors contributing to the success of any business.

This course, which draws upon contemporary developments in international marketing, should give you the chance to explore the skills which may be needed to work within an international businesses, using marketing to drive growth and business success.

The aim of the course, which is currently accredited by the Chartered Institute for Marketing, is to try to prepare you for potential future jobs in international marketing management upon successful completion. We will endeavour to prepare you to be a professional marketing practitioner, ready to oversee large scale marketing strategies and campaigns that could span multiple countries and regions. You will explore the theoretical knowledge, skills and personal attributes which may be required when considering a future career as a manager in an international marketing position, leading multi-functional teams to achieve business growth. Successful graduates should be adaptable and proactive specialists, capable of entering the workforce at management level.

Information for international students

This course requires IELTS of 6.5 overall, with no component lower than 5.5. Pre-sessional English is available if required.

Fees and funding

UK students
£14,550 (per year)
International students
£18,250 (per year)

Qualification, course duration and attendance options

  • MSc
    part time
    24 months
    • Campus-based learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Faculty of Business and Law
Email
reception.fbl@coventry.ac.uk
Phone
+44 (0) 24 7765 8410