Taught course

International Marketing Management

Institution
Coventry University · Faculty of Business and Law
Qualifications
MSc

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Entry requirements

Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or a business management degree. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.

Applications from candidates with relevant experience are encouraged and will be considered on an individual basis.

Months of entry

January, September

Course content

In this new global age, we believe that marketing stands out as one of the key factors contributing to the success of international businesses. This course, which draws upon contemporary developments in marketing, should give you the chance to explore the skills which may be needed to work with those successful international businesses, who are looking for world-class professionals to lead their global marketing strategies.

The aim of the course, which is currently accredited by the Chartered Institute for Marketing, is to try to prepare you for potential future jobs in global marketing. We will endeavour to prepare you to be a professional marketing practitioner, by exploring the theoretical knowledge, skills and personal attributes which may be required when considering a future career as a manager in an international marketing position. Successful graduates should be adaptable and proactive specialists, capable of entering the workforce at management level.

Qualification, course duration and attendance options

  • MSc
    part time
    24 months
    • Campus-based learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Faculty of Business and Law
Email
reception.fbl@coventry.ac.uk