Taught course

Marketing Management

Institution
Coventry University · Faculty of Business and Law
Qualifications
MA

Entry requirements

Applicants should hold a good honours degree in a relevant academic discipline. Applications from candidates with relevant experience will be considered on an individual basis.

Months of entry

September

Course content

With a focus on customer insight and contemporary issues in marketing, this Chartered Institute of Marketing (CIM) accredited course helps you to develop practical skills and provides a strategic perspective on marketing management.

You will be taught how to interpret market data, provide situational analysis and make recommendations for strategic developments, able to develop marketing and advertising campaigns which adapt to changing market conditions.

Coventry University is a CIM accredited study centre, one of a few UK universities that enables you to top up your Master’s to obtain the CIM Professional Diploma in Marketing qualification. You will have the opportunity to apply your knowledge in our digital marketing lab, analyse real-life business case studies, work on ‘live’ projects and hear from industry guest speakers. The course also includes the Chartered Management Institute (CMI) accredited module, Global Professional Development. Students who successfully complete the CMI module will also gain a Level 7 Certificate in Strategic Leadership and Management and a Level 7 Award in Professional Consulting.

Qualification and course duration

MA

full time
12 months
part time
24 months

Course contact details

Name
Recruitment and Admissions Office
Email
UKPostgraduate@coventry.ac.uk
Phone
+44(0)24 7765 4321