Taught course

Brand Management

Institution
Coventry University · Faculty of Business, Environment and Society
Qualifications
MA

Entry requirements

Applicants should hold a good honours degree 2.2 or above in a relevant academic discipline. Applications from candidates with relevant experience will be considered on an individual basis. International applicants should also hold a minimum of 6.5 score in the IELTS test for English language.

Months of entry

September

Course content

Brand management is a unique discipline that brings together multiple perspectives of organisations, consumers and wider societal stakeholders. It is also a key reputational function of a business. Organisations require and seek qualified employees who have relevant knowledge and skills to develop and manage brands to achieve organisational uniqueness in challenging, competitive and diverse contexts.

The Brand Management MA degree provides a programme of study to equip you with the theoretical knowledge, intellectual frameworks and importantly the practical skills required by today’s organisations to succeed in the management of their brands.

The programme deals with why brands are important, what they represent to consumers and what should be done by organisations to manage them successfully. Building a successful brand is both an art and a science. In today’s world brands represent invaluable intangible assets and their creation and nurturing brings considerable challenges to brand managers.

This programme of study provides you with a comprehensive and up-to-date perspective on brands, brand equity and strategic brand management. The programme combines current thinking and developments surrounding brand management with illustrative examples for students to draw from.

The programme should appeal to students interested in increasing both their understanding of branding principles and strategic brand management decision making.

It provides opportunities to work on live projects so that students can gain further experience to assist you in the workplace.

Information for international students

Please contact our International/EU Office: Telephone: +44(0)24 7615 2152 www.coventry.ac.uk/iocontactus

Qualification and course duration

MA

full time
12 months

Course contact details

Name
Recruitment and Admissions Office
Email
ukpostgraduate@coventry.ac.uk
Phone
024 7765 4321