Taught course

International Marketing

Institution
Coventry University · Faculty of Business, Environment and Society
Qualifications
MSc

Entry requirements

To be considered for the MSc International Marketing programme you must normally hold a good 2nd class Honours degree in a related Business or Management discipline or any other discipline that is acceptable to the Business School. Exceptions to this will be considered on an individual basis. Applicants whose first language is not English must have a minimum IELTS 6.5 or TOEFL 600 or equivalent.

Months of entry

January, September

Course content

The International Marketing MSc degree aims to introduce and develop a contemporary perspective to the international marketplace and the key tasks involved in successful international marketing.

You will study areas such as analysis and research of the international environment, and the design and implementation of specific international marketing activities and strategies.

The course includes the following:

  • learn how to to interpret market data and provide a situational analysis of the market;
  • acquire the skills to make recommendations for strategic developments;
  • students have the option of enrolling on the internship programme providing the opportunity to undertake a workplace project on behalf of an organisation;
  • focuses specifically on an international context, reflecting a more global approach to marketing issues;
  • opportunity to apply for an internship rather than undertaking a dissertation;
  • teaching is very student focused and very participative, giving students the opportunity to ask questions and gain immediate feedback.

Information for international students

Please contact our International/EU Office:
Telephone: +44(0)24 7615 2152
www.coventry.ac.uk/iocontactus

Fees and funding

For Coventry University graduates there is an alumni discount of £500, there are also Postgraduate Merit Scholarships available to UK students of £1000 towards tuition fees - please visit website for more information and criteria

Qualification and course duration

MSc

part time
24 months
full time
12 months

Assessment

AssessmentWhat kind of work will I be doing? (proportionally)
Written/ formal examinations20
Written coursework / continuous assessment50
Dissertation30

Course contact details

Name
UK - Recruitment and Admissions Office
Email
UKPostgraduate@coventry.ac.uk
Phone
+44(0)24 7765 4321
Fax
+ 44 (0)24 7688 8609