Taught course

Marketing

Institution
Coventry University · Faculty of Business, Environment and Society
Qualifications
MBA

Entry requirements

To be considered for the MBA Marketing programme you must normally hold a good 2nd class Honours degree or equivalent in a related Business or Management discipline or any other discipline that is acceptable to the Business School. You will also require 2 years relevant work experience after completing your undergraduate degree programme. Exceptions to this will be considered on an individual basis. Applicants whose first language is not English must have a minimum IELTS 6.5 or TOEFL 600 or equivalent.

Months of entry

January, September

Course content

The Master of Business Administration (MBA) is an internationally recognised business qualification. The MBA is seen by many world-class business organisations as an essential passport that graduate students must acquire in order to enhance their managerial prospects/careers in a world characterised by strong global competition, new technological leaps, continuous change, corporate social responsibility (CSR), ethical and sustainable business management and the speed of change and its global nature.

Learning to manage in this business context requires new and higher levels of knowledge, business and personal skills. Hence, companies will continue to seek graduate MBA students with a view to renewing and refreshing their organisation and who possess the skills needed to implement change, to turn threats into opportunities and to sustain and improve their organisation’s competitive advantage.

Marketing MBA - critically analyse and apply information on the business environment, markets and buyer behaviour, within the context of given international marketing situations and to propose and justify integrated marketing plans. Apply and synthesize principles and precepts of marketing management in operational marketing planning functions.

Information for international students

Please contact our International/EU Office:
Telephone: +44(0)24 7615 2152
www.coventry.ac.uk/iocontactus

Fees and funding

For Coventry University graduates there is an alumni discount of £500, there are also Postgraduate Merit Scholarships available to UK students of £1000 towards tuition fees - please visit website for more information and criteria

Qualification and course duration

MBA

full time
12 months
part time
24-30 months

Course contact details

Name
UK - Recruitment and Admissions Office
Email
UKPostgraduate@coventry.ac.uk
Phone
+44(0)24 7765 4321
Fax
+ 44 (0)24 7688 8609