Taught course

Marketing Management

Institution
Coventry University · Faculty of Business, Environment and Society
Qualifications
MA

Entry requirements

To be admitted to the MA Marketing programme applicants must possess, a good 2nd class honours degree in a related Business or Management discipline, Applications are assessed on an individual basis and alternative qualifications and/or extensive work experience are considered. Applicants whose first language is not English must have a minimum IELTS 6.5 or equivalent.

Months of entry

January, September

Course content

The Marketing Management MA aims to introduce a broader range of contemporary issues in marketing. It encourages creative problem solving and the development of flexible approaches to key marketing issues.

This programme will enable you to interpret market data, provide a situational analysis and make recommendations for strategic developments. You will also be able to adapt to changing market conditions and excel in teamwork and leadership.

Students have the option of enrolling on the internship programme providing the opportunity to undertake a workplace project on behalf of an organisation.

Teaching is student focused and participative, giving students the opportunity to ask questions and gain immediate feedback.

Your study would include material on:

  • strategic promotional planning,
  • new initiatives in Marketing for the 21st century,
  • branding and brand strategies,
  • new approaches to marketing theory,
  • service issues in a changing commercial environment,
  • the module option in the second semester offer students the option to select from a range of topics, including e-marketing and services marketing.

Information for international students

Please contact our International/EU Office:
Telephone: +44(0)24 7615 2152
www.coventry.ac.uk/iocontactus

Fees and funding

For Coventry University graduates there is an alumni discount of £500, there are also Postgraduate Merit Scholarships available to UK students of £1000 towards tuition fees - please visit website for more information and criteria

Qualification and course duration

MA

full time
12 months
part time
24 months

Course contact details

Name
UK - Recruitment and Admissions Office
Email
UKPostgraduate@coventry.ac.uk
Phone
+44(0)24 7765 4321
Fax
+ 44 (0)24 7688 8609