Taught course

Sport Marketing

Coventry University · Faculty of Business, Environment and Society

Entry requirements

Applicants should have a good honours degree in a relevant academic discipline. Applications from candidates with relevant experience will be considered on an individual basis.

Months of entry


Course content


The continuous growth and increased commercialisation and professionalisation of the sport sector have led to a growing demand from the industry for postgraduates in sport management and marketing.

The Sport Marketing MA degree aims to provide specialist training for sport marketers who are working in the sector or those who are seeking a professional career in the industry. It is also open to graduates in any discipline with no prior work experience and who are looking for the opportunity for employment in any of the many sectors that comprise the sport industry.

Why choose this course

A specialist management programme designed to suit the needs of the sports industry sector.

A flexible course which allows you to develop in-depth expertise of marketing and sponsorship to support your professional aspirations.

The opportunity for work-based research or to undertake a company internship to gain invaluable work experience in the industry.

What will I learn

The course covers a range of subject areas such as:

  • sport organisation and governance;
  • sport marketing;
  • sport branding;
  • sponsorship, endorsement and naming rights;
  • consumer behaviour in sport;
  • advertising and PR;
  • market research.

Students are also given the opportunity to follow optional modules such as:

  • international marketing;
  • e-marketing;
  • strategic management;
  • entrepreneurship and small business,

Information for international students

Please contact our International/EU Office

Telephone: +44(0)24 7615 2152

Qualification and course duration


part time
24 months
full time
12 months

Course contact details

Recruitment and Admissions Office
024 7765 4321