Taught course

International Marketing

Coventry University London Campus · Coventry University London Campus

Entry requirements

A second class honours degree (2:2) or above. Applications from candidates with equivalent degree and relevant experience will be considered on an individual basis. Work experience is desirable but not essential.

Months of entry

January, October, April

Course content


The Business, Management and Marketing subject area at Coventry University is ranked 20th in the Guardian League tables 2016. This programme can equip you with the knowledge and competence required to take on the challenges in international marketing and can also help you develop successful international marketing strategies.

Why choose this programme?

All modules are taught by staff with industry experience and during the programme you can experience lectures delivered by industry professionals and visits to marketing related events and exhibitions. Past visits have included the Digital Marketing Show and Trade Vision Exhibition.


  • Sustainable Strategy – from Planning to Implementation
  • Marketing in a Global Age
  • Finance, Funding and Legislative Frameworks for Success
  • Leading in a Changing World
  • Business and Management Research Methods or Entrepreneurship

Specialist modules:

  • Digital Marketing
  • Buyer Behaviour Analysis – The Psychology of Buying
  • Retail and Service Marketing
  • Creativity

Project options:

  • Internship
  • Consulting Project
  • Entrepreneurship Project
  • Simulation
  • Dissertation


Upon successful completion of the programme and selected modules you will be awarded the CMI Level 7 Certificate in Strategic Management and Leadership*.

*Subject to registering as a CMI member.

Future prospects

"Coventry University London Campus has provided me with the knowledge to start my own digital marketing company. I have started New Age Marketing which is a digital marketing company focusing on (small, medium enterprises) SMEs in London. Facilities, such as the Enterprise Hub, has helped me to achieve success and I look forward to further growing my company". - Deepak Yadav, India

Fees and funding

UK students
£15,250 (£15,500 from October 2017)
International students
£15,250 (£15,500 from October 2017)

Scholarship opportunities

Coventry University London Campus is delighted to have recently launched a number worth of scholarships to UK and International students holding an offer of study for October 2016, January 2017 and April 2017 entry. You can find out more about our Scholarships by viewing our website.

Qualification and course duration


full time
12 months

Course contact details

Student Recruitment