Taught course

Strategic and Digital Marketing

Institution
De Montfort University · De Montfort University
Qualifications
MSc

Entry requirements

You should have a good Honours degree, or overseas equivalent, in marketing or in business or management with substantial marketing content. Applications from mature students without the formal academic qualifications but with significant marketing management experience will be considered on an individual basis. Students with the CIM PG Diploma qualification can also take advantage of the CIM top-up scheme. This gives 60 credits exemptions from the taught modules on the MSc. English Language requirements If English is not your first language, an IELTS score of 6.5 (including a minimum of 5.5 in each component) or equivalent is normally required. English language tuition is available at DMU both before and during the course, if required.

Months of entry

September

Course content

This is a specialist master’s degree for students with existing qualifications in marketing or business and/or substantial marketing experience. If you have little or no previous marketing experience or qualifications you should consider our Marketing Management MSc which is a career entry course.

  • Boost your potential employability
    95% of Faculty of Business and Law postgraduates are in employment or further education within 6 months of completing their course (DLHE, 2014/15)
  • Enhance your marketing knowledge
    Equip yourself with sufficient knowledge to develop and strengthen your career in marketing
  • Develop essential analytical skills
    Your expertise in critical and competitive analysis and in marketing and digital strategy development will help you prepare for a career with advanced communication skills
  • Personal and professional development
    Offer an opportunity for personal and professional development which will be useful not just for any marketing position but also in a wider, lifelong learning framework

Information for international students

If English is not your first language, an IELTS score of 6.5 (including a minimum of 5.5 in each component) or equivalent is normally required. English language tuition is available at DMU both before and during the course, if required.

Fees and funding

UK students
£7,000
International students
£12,200

At DMU, we are committed to helping our graduates enhance their careers and personal development through further study. We are proud to currently offer two scholarships.

Vice-Chancellor’s 2020 Scholarship
Up to 50 per cent of tuition fees offered to Home/EU DMU alumni for students who wish to continue their studies at DMU by enrolling on a Postgraduate taught course. For more information visit our Vice-Chancellor’s 2020 Scholarship page.

Vice-Chancellor's Sports Scholarship
Up to £6,000 worth of support available to full-time UK and EU undergraduate and postgraduate students, starting in September 2016. For more information visit our Vice-Chancellor's Sports Scholarship page.

Qualification and course duration

MSc

full time
12 months
part time
up to 72 months

Course contact details

Name
Faculty of Business & Law
Email
enquiry@dmu.ac.uk
Phone
+44 (0)116 250 6070