Taught course

Digital Marketing

Institution
Dublin City University · DCU Business School
Qualifications
MSc

Entry requirements

Candidates should hold an Honours degree (2.1) in a Business discipline, or equivalent international qualification. If you have achieved a 2.2 Honours degree in a Business discipline, you may still obtain a place. This will depend on availability of places. You may be invited for interview. Candidates who have not received their degree results by the application closing date may receive conditional offers. Given the applied nature of the programme, consideration will be given in a small number of cases to exceptional applicants who do not meet normal entry criteria.

All applicants must submit:

  • Certified academic transcripts for all years of study at college or university in original language*
  • Copy of passport
  • Certified copy of parchment / degree certificate*
  • Personal statement

* Where an applicant is in their final year of their undergraduate degree, please submit certified transcripts for all years completed to date.

Months of entry

September

Course content

Marketing has been dominated in recent years by a shift to digital, mobile and social media, hyper-targeting and feedback of real-time metrics and data leading the way over traditional marketing where interaction information is not as forthcoming.

The MSc in Digital Marketing is designed to help participants understand how digital technologies are changing consumer behavior and equip them with the knowledge to engage with consumers using digital channels.

Graduates from this programme will have highly-developed competencies in communicating and marketing using social media, analytics and other digital and mobile technologies.

Information for international students

In addition to the above, non-native English speakers must also submit certified English translations of their academic transcripts and parchment / degree certificate

International candidates are expected to have educational qualifications of a standard equivalent to those outlined above. In addition, where such candidates are non-native speakers of the English language they must satisfy the university of their competency in the English language.

Fees and funding

International students
Please see our website

Qualification and course duration

MSc

full time
12 months
part time
24 months

Course contact details

Name
Laura Berry
Email
laura.berry@dcu.ie
Phone
+353 (01) 7005450