Applicants will normally have an honours primary degree or equivalent (H2.2) but appropriate combinations of professional qualifications and experience may be accepted as equivalent to an honours degree, in accordance with the relevant regulations of the University.
As part of your application through the Postgraduate Applications Centre system (PAC) please submit a personal statement (maximum 1,000 words) - tell us why you want to join our 2017/2018 class. You may be asked to attend for an interview or be available for interview by telephone / Skype.
Months of entry
In today's society, organisations need to communicate and manage relationships with a variety of stakeholders; from employees and investors to Government, the media and the general public.
Keeping pace with a fast-moving world, public relations is rapidly evolving through the use of social communication media and technology. This specialist Masters programme is designed to provide the skills and ability to think strategically and make effective use of the latest tools in modern communications.
DCU's MSc in Public Relations has been developed in consultation with the public relations industry in Ireland and with advice of academics in Europe and the United States. It is aimed at students with an undergraduate degree in a related discipline, including, but not limited to, communications, journalism and media studies.
The programme provides students with public relations theory and practice alongside an understanding of recent developments and challenges for the profession. These include the impact of the Internet and the growth of social media; the decline of traditional media; growing issues of corporate social responsibility influencing organisational reputation; and the increasing influence of other social science disciplines on Public Relations theory and practice.
This is a multipurpose award. A student would register for this programme in order to pursue an interest in public relations and related sectors. Students will acquire the advanced knowledge and skills to seek employment in public relations agencies and to work as independent public relations consultants.
The programme is structured to meet the differing requirements of those wishing to enter the public relations profession and those already working in public relations roles, but who want to enhance their practice with engagement with the latest thinking and research.
Information for international students
International candidates are expected to have educational qualifications of a standard equivalent to those outlined above. In addition, where such candidates are non-native speakers of the English language they must satisfy the university of their competency in the English language.
Fees and funding
Qualification, course duration and attendance options
- full time12 months
- Campus-based learningis available for this qualification
Course contact details
- Martin Molony
- +353 (01) 7005203