Applicants will normally have an honours primary degree or equivalent (2.2) but appropriate combinations of professional qualifications and experience may be accepted as equivalent to an honours degree, in accordance with the relevant regulations of the University. Interviews may be held.
Months of entry
How are social media linked to the economy? What role do they play in politics? How different is a life lived in and through social media? This MA addresses these and similar questions that have emerged out of the rise and rise of social media, and their increasing domination of the media and communication field.
The MA in Social Media Studies offers a critical examination of the history, operation, ramifications, functions, use and embeddedness of social media in all spheres of life. It is aimed at people who look for a critical reflection on social media, who wish to understand their uses, and also learn how to analyse and mobilize them strategically.
The emphasis of the course is on a social scientific understanding and analysis of the emergence and functions of social media in a globalized networked society.
The course addresses the way in which social media became involved in and change personal lives, habits and identities, social lives, the way in which we relate to and coexist with other people; the way in which we work and live our everyday lives; and life, which changes as a result of the ongoing engagement with social media by politicians, journalists and publics.
The main idea behind this programme is that social media leave nothing untouched, introducing changes, sometimes subtle sometimes more apparent, that must be mapped, studied and understood. Successful use of social media is premised on a deep understanding of their roles and functions and ability to analyse current and emerging practices and trends.
Information for international students
International candidates are expected to have educational qualifications of a standard equivalent to those outlined above. In addition, where such candidates are non-native speakers of the English language they must satisfy the university of their competency in the English language.
Fees and funding
Qualification and course duration
Course contact details
- Eugenia Siapera
- +353 (01) 7006119